Ads of the week: 27 September

  • TVC of the Week
  • September 27, 2016
  • StopPress Team
Ads of the week: 27 September

Who's if for: The Salvation Army by NZME and TBWA

Why we like it: The issue of homelessness has been particularly prominent in the news in the past few months, but very rarely is it talked about it from the perspective of the individuals experiencing it. By putting the focus on Rachel and her experiences, audiences can get a true understanding of how the homeless live in New Zealand. The idea of having somewhere for the kids to put their certificates they bring home from school is something Kiwis can relate to and its making these connections that will raise awareness and change the preconceived notions of what it is to be homeless in New Zealand.

Who's it for: Holden New Zealand by Special and Fish

Why we like it: Traditionally, car ads have provided an opportunity for men to show off their love of speed and going off road, so this spot showing a man doing a good deed for an old lady provides a refreshment. Shot in Thames, the spot speaks to Kiwis' sense of community and willingness to help each other out, all while demonstrating the Colorado's towing capacity and other features. 

Who's it for: Cigna New Zealand by Y&R

Why we like it: Insurance can be a tricky subject, but this quirky spot translates it into an easy-to-understand process. This is not the first time we've seen a TVC centered around a Rube Goldberg machine, and we're sure it won't be the last. However, Cigna Insurance has done a good job and considering its funeral spots have taken home Fair Go's Worst Ad of the Year award in 2014, with one as a finalist for it last year, this effort is a lot more entertaining.

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A fusion of design and creativity: how Special Group's forging its path forward, taking challenges in its stride

In the wake of losing one of its founding partners Rob Jack and the 2degrees work, Special Group has kicked off 2018 by being named Campaign Brief New Zealand Agency of the Year. Not only is it a sign of the innovation it's giving to clients with its design-thinking, it shows how that thinking is being applied to the agency itself. We talk to executive creative director and founder Tony Bradbourne, creative director and founder Heath Lowe, and managing partner and founder Michael Redwood about the last 10 years, the challenges its overcome and how it's maintaining its momentum.

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