Who’s it for: Jetstar by BC&F Dentsu.
Why we like it: There’s nothing like a good reunion, and while Tramp are not a household name in New Zealand, the passion for both music and friendship is evident among the former band members. Watching them reenact old photos is a nice touch and as each member talks about their role and memories you get drawn into what Tramp could have been. The spot definitely gets people mulling over old times or trips they wish they could relive.
Who’s it for: Countdown by Y&R
Why we like it: Like an omnipresent God, the Countdown voiceover is here to offer, in rhyme no less, little tips to help in any food situation—from a blown bulb, to kids' lunches, and when you’ve blown your budget buying a spa pool instead of food. While the rhyming can get a little grating by the end there's enough quirk, like a giant teddy bear and talking dog, spread throughout the spot to catch your eye and keep your attention.
Who’s it for: Office for Seniors by FCB:
Why we like it: For anyone who has worked in newspapers they know you don’t mess with the crossword, unless it’s a clever and considered way to raise awareness and reach those in need just like this campaign for the Office for Seniors. With a covert message hidden in the crosswords, the Elder Abuse Response Service’s helpline received 36 percent more calls in one week of the crosswords running so the proof is the pudding of the simplicity and effectiveness of the campaign.