Ads of the week: 24 May

  • TVC of the week
  • May 24, 2016
  • StopPress Team
Ads of the week: 24 May

Who's it for: The Warehouse by DDB

Why we like it: It's hard to resist a spot which gets you in the feels like this one, and the team here think Maui is pretty cute. It was a nice idea for The Warehouse to link its own birthday with someone else's birthday, giving consumers what they want, which is an emotional connection, not a shouty ad.

Who's it for: MediaWorks by MediaWorks' in-house creative team

Why we like it: We really enjoyed the fun visuals in this ad, with contestants turning into puffs of vibrant coloured powder in an instant and jumping up and down alongside a bunch of tools. We particularly enjoyed the back flip and the colourful explosion at the end of the clip.

Who's it for: ASB by Saatchi & Saatchi

Why we like it: It's nice to see ASB having a bit of fun with its sponsorship of the Sevens, teaming up with American vine superstar Zach King. Given that vines lend themselves well to trick shots and other sports-related shenanigans, it's a good fit with the Sevens and shows off the players' sense of humour. 

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success
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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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