Ads of the Week: 24 July

  • TVC of the Week
  • July 24, 2018
  • StopPress Team
Ads of the Week: 24 July

Who's it for: ASB by With Collective

Why we like it: Even those not in the market for a house could be chanting 'own that home' after watching this piece. With the property market making it hard for would-be first home buyers to enter it, it's refreshing to see an ad reflect the frustration and hard work that goes hand-in-hand with buying a house. At the same time, it's careful not to scare those would-be first home buyers away by showing a light at the end of the tunnel with a montage of young families moving into their own home.

Who's it for: Bayleys by ICG and Film Construction

Why we like it: There's something sweet about watching a child putting his teacher in his place. It's not immediately clear the ad is for Bayleys, but being a real estate company, the shot of girls whispering in the back of the class joins the dots between Bayleys and an understanding of property market — an understanding that's greater than that of a school teacher.

Who's it for: Vodafone by FCB

Why we like it: You can just picture it, two grandmas sitting down to brag about their grandchildren and as Evelyn expresses how she once dreaded the activity, it's humorous to see a grandma share frustration when they're typically portrayed as being doting towards they're grandchildren. However, that dread is no more. Kids may cringe at the thought of being on display on their grandparent's TVs, but Evelyn's pride in showing off her techno-nous is well worth it.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Horse's Mouth: Sarah Williams, Spark

  • Horse's Mouth
  • August 15, 2018
Horse's Mouth: Sarah Williams, Spark

Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit