Ads of the Week: 21 February

  • TVC of the Week
  • February 21, 2017
  • StopPress Team
Ads of the Week: 21 February

Who's it for: Rebel Sport by Ogilvy

Why we like it: The 'What's Your Why' campaign has delivered a number of feels and inspirational stories so far and World Champion swimmer Sophie Pascoe's is no different. Learning of her accident as a child and how she proceeded to channel all her energy into swimming, we gain an understanding of the woman who many of us have watched on the screen and we have no doubt the last lines "today, your dad doesn't see his broken little girl. Today, he sees a world champion," will see tears well in the eyes of many dads around the country.

Who's it for: New Zealand Council of Trade Unions by Double Denim

Why we like it: Beginning with a trip down memory lane to show how far New Zealand has come, all feeling of achievement come to a halt when we're reminded the Equal Pay Act of 1972 is yet to come to fruition. It's a good way to provoke thought while the following musical spectacle shows women coming together to take a stand. Time will tell if it's enough to get all New Zealanders to pay attention to the 'pay the sisters the same as the misters' message.

Who's it for: Niue Tourism by Run

Why we like it: At one point in the video, the female voiceover says "the world looks the other way and everything stands still," and that's how this ad makes you feel. The slow moving drone and bold colours of water and forest draw attention, while slowly revealing the woman—we assume to be the voiceover—sitting on the beach. It's a scene that certainly makes air conditioned office air taste pretty average.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

AdFest 2017: Clemenger and Colenso recognised on an international stage

  • Advertising
  • March 28, 2017
  • StopPress Team
AdFest 2017: Clemenger and Colenso recognised on an international stage

While New Zealanders kicked back to the cricket and flocked to Adele, the weekend saw those in adland braced for another round of awards as the Asian regional creative festival, AdFest, announced its winners. Local agencies Clemenger BBDO and Colenso BBDO are among those celebrating success.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit