Ads of the week: 2 October

  • TVC of the week
  • October 2, 2018
  • StopPress Team
Ads of the week: 2 October

Who's it by: ANZ by TBWA

Why we like it: Getting a home – whether it’s your first, a change or downsizing – is an emotional and exciting time. This ad conveys many emotions Kiwis can relate to and by linking up all the different homeowners in the spot, ANZ gives a nice explanation of how each person or family’s journey is unique.

Who's it by: Toyota by Saatchi & Saatchi

Why we like it: Toyota’s latest campaign celebrating the new iteration of the Corolla is fun and funny, with bonus points for the Lego car. It’s beautifully filmed too, plus put in the context of the two other spots that make up the campaign – one featuring pasta and the other jeans – the ideas are clever yet simple. Really enjoyable.

Who's it for: Vodafone by FCB

Why we like it: Sharing the story of Lily, and helping her celebrate an important event in her life and in the lives of many other Chinese-New Zealanders, is a sweet reminder of how New Zealand is a multi-cultural society. The New Moon Festival, also known as the Mid-Autumn Festival, takes place each year on the fifteenth day of the eighth lunar month. It looks like a good celebration – Vodafone has done a nice job incorporating both culture and business.  

Who's it for:  New Zealand AIDS Foundation / Ending HIV campaign by Chillbox

Why we like it:  This ad takes something previously thought of as taboo and talks about it frankly – and given the annual figures of people diagnosed with HIV in New Zealand frequently hit the 200 mark, that can only be a good thing. It's funny and a bit risque, so it's sure to get people talking.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

TVNZ-NZ Marketing Awards 2018 Supreme Award winner: AA
news

TVNZ-NZ Marketing Awards 2018 Supreme Award winner: AA

Most New Zealanders will have heard of AA. It’s a trusted, reliable brand and it’s been around a long time. But, with technological advancements threatening its business model, it knew it needed to diversify or die. We take a look at this year's TVNZ-NZ Marketing Awards Supreme Award winner.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit