Who's it for: ASB by With Collective and Curious Films
Why we like it: The True Rewarden sheriff is back – and she’s here to teach us a lesson at the True Rewarden Academy training camp. The spot is simple and effective, with the sheriff explaining what True Rewards can be used for. We like Rachel House as the ‘True Rewarden’ as she brings great humour to the ad and hope ASB continues using the sheriff for further campaigns.
Who's it for: LifeDirect by Trade Me by Y&R and Flying Fish
Why we like it: We all know unfortunate events happen to everyone at some time and we should be prepared. While most of us probably won’t end up in a shark's mouth, this is the premise of the hilarious new spot from LifeDirect by TradeMe. While the Jaws-esque ad is a change from Simon the Sloth (RIP), it's nice to see a bit of humour and fun injected into what can be a sometimes boring (but necessary) industry.
Who's it for: Phloe from Douglas Pharmaceuticals by YoungShand and Reel Factory
Why we like it: We can't go past ads that feature cute dogs and this one is no exception. Using a parade of misbehaving pooches to bring up the issue of bowel health is a clever move from Phloe. It's not clinical or scary and will ensure the audience is watching. Will be interesting to see how this campaign develops further or if another direction is taken.