Why we like it: A host of brands got in on the Easter hype, but the niece of one StopPress journalist assured us that there was no more exciting effort than the in-store egg hunt orchestrated by the New World team. It was essentially the Easter edition of Pokemon Go and it effectively managed to engage the chocolate-mad young'uns.
Who's it for: Sanitarium by Shine
Why we like it: Sanitarium tells its brand story through the words of the folks who grow the ingredients and make every product possible. At a time when so many products on the shelf are over-processed, the short clip serves to remind the viewer that its products still come from the farm.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.