Ads of the Week: 15 May

  • TVC of the Week
  • May 15, 2018
  • StopPress Team
Ads of the Week: 15 May

Who's it for: Whittaker's by Assignment Group

Why we like it: Spot Nigella Lawson? Whittaker's has released two new caramel flavours but before they're introduced, the campaign goes back in time to see where it all started. Leading the trip down memory lane is Lawson, whose outfit changes reflect the transition through the decades. It's an interesting insight into the well-loved brand, with information shared about its timeless Toffee Milk flavour, to when the Peanut Slab was invented and the new factories created to keep up with its search for perfection.

Who's it for: Vodafone by FCB

Why we like it: Fancy a sleep-in? Vodafone wants you to enjoy an extra hour of shut-eye on Friday, but it's not just about catching up on sleep. As Anika Moa explains, it's about finding a cure for cancer. The hope is Kiwis will download the DreamLab app, which according to Vodafone, combines the computing power of individual smartphones to create a processing hive to run a large volume of cancer research calculations. Sound confusing? "Rest on that for a second," says Moa.

Who's it for: Lotto by Spark PR & Activate

Why we like it: While we're sure plenty of mothers celebrated Mother's Day with a full bed, we don't expect to see three generations squeezed in together. This cheeky wee spot plays on Jaquie Brown's humour as a way of showing that mother's want time on Mother's Day to enjoy their wee ones—and also a Lotto Tripple Dip.

Who's it for:Genesis by Shine

Why we like it: Ever stop to think we are the first to see the new day? This Genesis spot is a reminder that we are the first out the door and the first back to it. The spot ends on families at home using their smartphones to control energy use, an idea that was first introduced last year in the 'With You. For You.', campaign, that took a tour through the house of the future, with a smartphone at the technological heart of it.

Who's it for: Holden 

Why we like it: Last year Holden restyled its brand, moving away from its boganic heritage to a modern, urban target market and this upbeat spot is keeping that ball rolling. While there are still shots of a Holden making tracks up a country-side gravel road, that's balanced by shots of a family in the car as well as young women and men in the driver's seat to represent who the ad calls "the modern explorer".

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#suffrage125: How media and brands are celebrating New Zealand's historic move

  • Advertising
  • September 19, 2018
  • StopPress Team
#suffrage125: How media and brands are celebrating New Zealand's historic move

Today is a proud day for New Zealand as we celebrate 125 years of women’s suffrage in New Zealand. StopPress looked around to see what media and brands in Aotearoa did to mark the occasion.

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Changing faces of women in advertising

  • Voices
  • September 19, 2018
  • Georgia Middleton
Changing faces of women in advertising

It’s 2018. That’s 125 years since women in New Zealand have been recognised as equals in the eyes of democracy. But what’s the story of equality in advertising? It doesn’t take much research to find articles about the changing faces of women in advertising – and yes, things are changing. But the casual sexism, the call-outs and the cover-ups have sparked a different kind of debate. Is misogynistic advertising a thing of the past, or do seeds of it still exist? To answer that, I’ve looked at different portrayals of women to see how things were then…and now.

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Sharks and lightning: expect the unexpected in LifeDirect's new campaign

  • Advertising
  • September 18, 2018
  • Georgina Harris
Sharks and lightning: expect the unexpected in LifeDirect's new campaign

Following the sad demise of mascot Simon the sloth, LifeDirect by Trade Me has gone for the humourously unexpected in its newest brand campaign by Y&R.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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What's your mark of progress? ASB showcases its customers' stories

  • Advertising
  • September 18, 2018
  • StopPress Team
What's your mark of progress? ASB showcases its customers' stories

ASB has launched another round of its business banking campaign with True, and this time it's put the spotlight on its customers, with Pic’s Peanut Butter, Burger Burger, Farmlands and others sharing their business progress.

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Ads of the week: 18 September

  • TVC of the week
  • September 18, 2018
  • StopPress Team
Ads of the week: 18 September

ASB, LifeDirect and Phloe show us how it's done.

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voices

Social enterprise shows how VR can save New Zealand's endangered birds

  • Technology
  • September 18, 2018
  • Elly Strang
Social enterprise shows how VR can save New Zealand's endangered birds

For Conservation Week this week, social enterprise Squawk Squad and virtual reality studio M Theory have joined forces to go into the classroom and get children excited about saving New Zealand’s native birds through VR technology. The experience takes the viewer through a forest journey alongside a robin bird, who encountering friends and predators along the way.

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Follow the money, part three: Where New Zealand's news media is finding pots of funding gold
features

Follow the money, part three: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

NZME secures eight News Media Awards in Australia: News Corp leads winners

  • Awards
  • September 17, 2018
  • StopPress Team
NZME secures eight News Media Awards in Australia: News Corp leads winners

NZME was the most successful New Zealand brand at the News Media Awards in Sydney last week, with News Corp topping the honours taking home 2018 News Brand of the Year.

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Seat appoints DDB to rev up its presence

  • Advertising
  • September 17, 2018
  • StopPress Team
Seat appoints DDB to rev up its presence

After launching in New Zealand last year, Spanish car brand Seat has appointed DDB as its creative agency to grow its presence in the local market. DDB's garage is now home to Volkswagen and Seat.

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Connon Bray: "The debate was misdirected"

  • Voices
  • September 17, 2018
  • Connon Bray
Connon Bray: "The debate was misdirected"

TRA partner Connon Bray weighs in on the Byron Sharp versus Mark Ritson debate, deciding both marketing giants are wrong.

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Digitising New Zealand's SME community: Yellow launches marketing subscription service
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Digitising New Zealand's SME community: Yellow launches marketing subscription service

“It’s not a matter of if, but when,” says Yellow chief marketing officer Bruce Pilbrow on businesses undergoing a digital transformation. For the past 60 years, it’s been serving New Zealanders and their businesses alongside its own transformation and now it’s ready to impart that experience onto SMEs.

Brett Henshaw appointed managing director of Fonterra Brands, New Zealand

  • Advertising
  • September 17, 2018
  • StopPress Team
Brett Henshaw appointed managing director of Fonterra Brands, New Zealand

The Fonterra Co-operative has a new managing director of Fonterra Brands, New Zealand in Brett Henshaw.

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TVNZ-NZ Marketing Awards 2018: Kevin Bowler inducted into Marketing Hall of Fame

  • Awards
  • September 14, 2018
  • StopPress Team
TVNZ-NZ Marketing Awards 2018: Kevin Bowler inducted into Marketing Hall of Fame

The ability to tackle change head-on is a trait most successful people share. And throughout his career, Kevin Bowler has never shied away from a challenge.

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OMD wins SkyCity jackpot

  • Advertising
  • September 14, 2018
  • StopPress Team
OMD wins SkyCity jackpot

OMD has won the SkyCity media account following a competitive pitch, with work commencing immediately.

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Summer's coming: The Warehouse launches refreshed TVCs

  • Advertising
  • September 14, 2018
  • StopPress Team
Summer's coming: The Warehouse launches refreshed TVCs

The Warehouse is taking a refreshed approach to its marketing, with its latest TVC by DDB promoting a new attitude and new goals for its customers.

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