Who's it for: Whittaker's by Assignment Group
Why we like it: Spot Nigella Lawson? Whittaker's has released two new caramel flavours but before they're introduced, the campaign goes back in time to see where it all started. Leading the trip down memory lane is Lawson, whose outfit changes reflect the transition through the decades. It's an interesting insight into the well-loved brand, with information shared about its timeless Toffee Milk flavour, to when the Peanut Slab was invented and the new factories created to keep up with its search for perfection.
Who's it for: Vodafone by FCB
Why we like it: Fancy a sleep-in? Vodafone wants you to enjoy an extra hour of shut-eye on Friday, but it's not just about catching up on sleep. As Anika Moa explains, it's about finding a cure for cancer. The hope is Kiwis will download the DreamLab app, which according to Vodafone, combines the computing power of individual smartphones to create a processing hive to run a large volume of cancer research calculations. Sound confusing? "Rest on that for a second," says Moa.
Who's it for: Lotto by Spark PR & Activate
Why we like it: While we're sure plenty of mothers celebrated Mother's Day with a full bed, we don't expect to see three generations squeezed in together. This cheeky wee spot plays on Jaquie Brown's humour as a way of showing that mother's want time on Mother's Day to enjoy their wee ones—and also a Lotto Tripple Dip.
Who's it for:Genesis by Shine
Why we like it: Ever stop to think we are the first to see the new day? This Genesis spot is a reminder that we are the first out the door and the first back to it. The spot ends on families at home using their smartphones to control energy use, an idea that was first introduced last year in the 'With You. For You.', campaign, that took a tour through the house of the future, with a smartphone at the technological heart of it.
Who's it for: Holden
Why we like it: Last year Holden restyled its brand, moving away from its boganic heritage to a modern, urban target market and this upbeat spot is keeping that ball rolling. While there are still shots of a Holden making tracks up a country-side gravel road, that's balanced by shots of a family in the car as well as young women and men in the driver's seat to represent who the ad calls "the modern explorer".