Ads of the Week: 15 March

  • TVC of the week
  • March 15, 2016
  • StopPress Team
Ads of the Week: 15 March

Think you know where a phone can go? Prepare to be amazed...#GS7NowYouCan

Posted by Samsung NZ on Tuesday, 8 March 2016

Who it's for: Samsung by Colenso BBDO and Robber's Dog

Why we like it: Long has H2O been the primary enemy of flash electronic goods. Everybody knows somebody who has dived into a pool after a few drinks only to realise—usually mid-air—that their phone is still in their pocket. But a spot promoting the Samsung Galaxy S7 shows that these days may well be over, thanks in no small part to the fact that the latest edition of the phone is waterproof. And what better way to show off this new feature than showing off the phone being used in virtually every water-based activity imaginable?        

Know somebody with one of these? Shave and Cure your DIY haircut by signing up to shave >

Posted by Leukaemia & Blood Cancer New Zealand on Tuesday, 8 March 2016

Who it's for: Leukaemia & Blood Cancer New Zealand by Young & Shand

Why we like it: Cancer certainly isn't a laughing matter, but the latest campaign from Leukaemia & Blood Cancer New Zealand has taken a quirkier approach to encouraging Kiwis to shave for the cause. Rather than using the generic not-for-profit approach of having people speaking to a camera, Young & Shand instead offers shaving as a solution to some common bad hair problems.    

Anthony Messere at Crankworx

Thanks for dropping in, Anthony Messere.

Posted by Red Bull TV on Saturday, 12 March 2016

Who it's for: Red Bull

Why we like it: Sometimes advertising can take the form of a 30-second TVC, and other times it can take the form of a full-scale event, supported by a two-hour video and a varied range of online content. And Red Bull's contribution to the Ads of the Week rundown definitely falls into the latter category. Over the last week, Red Bull has been broadcasting a link to Crankworx across social media, drawing attention to its coverage and sponsorship of the mountain biking event, which was hosted in Rotorua. Wikipedia describes Crankworx as "effectively a full-scale interactive advertisement for a wide range of manufacturers," and this certainly seems accurate when looking at Red Bull's coverage of the event.      

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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