Ads of the Week: 15 August

  • TVC of the Week
  • August 15, 2017
  • StopPress Team
Ads of the Week: 15 August

Who's it for: New Zealand Jerky by North

Why we like it: For those negatively inclined to bad puns, avert your eyes and ears now because New Zealand Jerky and comedian Tim Batt are here to serve up the goods. With jokes so bad they're actually good, Batt is forced to work a tough crowd as his zingers fall 'udderly' flat. 

Who's it for:Anchor by Colenso BBDO

Why we like it: Work, kids, health and fitness—modern life can be far from a breeze, with many of us busily racing from one task to another. But in Anchor's latest spot, it shows us that when it comes to our daily protein needs, it's got us well and truly covered. Featuring young entrepreneurs, football mums and amateur marathon runners, Anchor does a good job showing we all need a bit of extra strength in our lives however we decide to use it. 

Who's it for: Tower by Barnes, Catmur & Friends Dentsu

Why we like it: Who doesn't love watching reverse slow-motion? Especially when it's a disaster miraculously extinguishing before our eyes. Fittingly set to the cheery tune of Kiwi musician Graeme James' 'One + One', the line "I feel this could be different if I was with you" helps Tower's simple message sing loud and clear.

Who's it for: Air New Zealand by Host Sydney

Why we like it: If you're suffering from environmental adjustment disorder (aka homesickness), Shortland Street's favourite doctor has just the cure for you. Supposedly affecting "100 percent of New Zealanders who don't live in New Zealand", Dr TK Samuels very convincingly lets us know that the cure to homesickness is just a flight or two away. And according to Dr Samuel's charming quote behind his desk, you'll be feeling "wine in no time".

Who's it for:Wendy's by Augusto

Why we like it: With its salty, greasy goodness, bacon's lure is just too much for some as Wendy's sends its most ardent addicts to BAA (Bacon Addicts Anonymous). With attendees having no idea they were going into a therapy session (they were promised a taste-test instead), the element of surprise adds extra humour to the absurd gathering.

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A new identity: The rebranding of Invercargill

  • Brand
  • September 25, 2017
  • Elly Strang
A new identity: The rebranding of Invercargill

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

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