Who's it for: New World by 99
Why we like it: Noel is back and you know what that means—Christmas is just around the corner. The loveable Noel, a New World staff member by day and Santa by night, has been making heads turn since his debut appearance in 2014 and this year, his secret identity is finally revealed in a daydream. The media frenzy and arrest differentiate this spot from other Christmas campaigns as well as the previous, less action-packed ads featuring a slightly less conspicuous version of the character. Let's just hope that Noel's vision of Santa being arrested doesn't come true.
Who's it for: Arnott's by Y&R and Curious Film
Why we like it: The wait is over. Steve Hansen and Zoë Bell have managed to save the world. 'Apocalypse Steve Hanse', has to be one of the most bizarre campaigns of the year but it deserves credit for breaking the mould of the traditional TVC by creating a short film for the big screen. It's also good to see Hansen and Bell share the lead roles in what is an audacious bit of storytelling from the team at Y&R.
Who's it for: Briscoes by Ogilvy & Mather
Why we like it: We may be six weeks out from Christmas, but for many, the festive fun starts now with decorating the house. Briscoes is getting into the fun and amping it up with the addition of a surprise. It's given Trevor's bachelor pad a Christmas makeover and it's hard to avoid the warm fuzzies as you see his friends and family come out to help before the big reveal.
Who's it for: Kiwiplates by Saatchi & Saatchi
Why we like it: Personalised number plates have long been a car accessory for extroverts but Kiwiplates is on a mission to make them mainstream. Last year, the company's managing director, Rob Kent, told NZ Herald it wanted to "normalise personal plates to make it more socially acceptable for everyone" and this spot is a sign of that mission, with the takeaway message being one about the personalised plates suiting everyone's activities.