Ads of the Week: 14 February

  • TVC of the Week
  • February 14, 2017
  • StopPress Team
Ads of the Week: 14 February

Who's it for: Super Rugby by Sugar & Partners

Why we like it: While New Zealand's rugby stars may not have the rhythmic gifts of Parris Goebel and her crew, it's entertaining to see the boys shake it off to upbeat music and bright lights. The dancers may not have worked so well for NZ Post—with its ad taking out the title of Fair Go’s worst ad of the year—but their return to the screen in a second Super Rugby campaign suggests the brand is onto a winner.

Who's it for: ANZ by TBWA Melbourne and Auckland

Why we like it: ANZ has a strong history of supporting the community over the years—with its 'GAYTM' and sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival—but this ad takes a fresh approach and hits the viewer right in the feels with an important  message that stretches well beyond sexual orientation. 

Who's it for:Air New Zealand by its in-house creative team

Why we like it: Air New Zealand strays away from the usual Valentine's Day narrative and shows that love isn't always romantic in a spot about reuniting friends separated by oceans. It's a powerful reminder that rather than just being huge lumps of metal travelling through the sky, aeroplanes are also connectors, bringing people separated by massive distances nearer together. It's a message that says a lot more about love than the usual cliche of a bunch of roses and a box of heart chocolates.        

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StopPress Podcast #7: Peter Field, advertising effectiveness expert

  • Podcast
  • March 24, 2017
  • Damien Venuto
StopPress Podcast #7: Peter Field, advertising effectiveness expert

Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of FCB's Schoolhouse and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.

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Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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TSB Bank shines a light on New Zealand's dedicated lifeguards

  • Advertising
  • March 23, 2017
  • StopPress Team
TSB Bank shines a light on New Zealand's dedicated lifeguards

March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

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McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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