Ads of the Week: 14 February

  • TVC of the Week
  • February 14, 2017
  • StopPress Team
Ads of the Week: 14 February

Who's it for: Super Rugby by Sugar & Partners

Why we like it: While New Zealand's rugby stars may not have the rhythmic gifts of Parris Goebel and her crew, it's entertaining to see the boys shake it off to upbeat music and bright lights. The dancers may not have worked so well for NZ Post—with its ad taking out the title of Fair Go’s worst ad of the year—but their return to the screen in a second Super Rugby campaign suggests the brand is onto a winner.

Who's it for: ANZ by TBWA Melbourne and Auckland

Why we like it: ANZ has a strong history of supporting the community over the years—with its 'GAYTM' and sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival—but this ad takes a fresh approach and hits the viewer right in the feels with an important  message that stretches well beyond sexual orientation. 

Who's it for:Air New Zealand by its in-house creative team

Why we like it: Air New Zealand strays away from the usual Valentine's Day narrative and shows that love isn't always romantic in a spot about reuniting friends separated by oceans. It's a powerful reminder that rather than just being huge lumps of metal travelling through the sky, aeroplanes are also connectors, bringing people separated by massive distances nearer together. It's a message that says a lot more about love than the usual cliche of a bunch of roses and a box of heart chocolates.        

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Wendy's harnesses the power of in-game advertising

  • Advertising
  • August 15, 2017
  • StopPress Team
Wendy's harnesses the power of in-game advertising

From outdoor to digital to good old fashioned print, advertising has taken many forms over the years. Now, in an innovative new way to promote its Baconator range, Wendy's is advertising on billboards in popular video games.

Read more
topics
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices

Wrestler's Ben Forman shares his tech favourites

  • Tech
  • August 14, 2017
  • Idealog
Wrestler's Ben Forman shares his tech favourites

As part of Idealog's Technology Month, it picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here's Wrestler's Ben Forman.

Read more
Sponsored content

Stop drinking the programmatic Kool-Aid

As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated ...

features

Unreasonable Growth: the (ir)rationale behind DDB’s positioning

At a time when the very definition of what constitutes an ad agency is being obscured by the ones and zeros of digital, DDB has ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit