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Ads of the week: 13 March

  • TVC of the week
  • March 13, 2018
  • StopPress Team
Ads of the week: 13 March

Who’s it for: Spark by Colenso BBDO

Why we like it: Many brands worldwide put out ads and campaigns in light of International Women's Day last week, some with questionable reasoning (looking at you McDonald's). It's great to see inspiration paired with action with this particular campaign, with women able to make a call to a respective leader to ask career questions or get advice about a particular field. With 17 leaders available, including author Joy Cowley and scientist Michelle Dickenson, we hope many Kiwi woman took up the opportunity to chat.

Who's it for: Bags Not by Bcg2 and Go Well Consulting

Why we like it: A campaign that wants to save the world is a good one in our books. The 'Bags Not' campaign encourages Kiwis to say no to plastic bags and supports them to change their single-use habits. Short and sweet and not too preachy, the ad uses celebrities such as artist Dick Frizell and writer and TV presenter, Jaquie Brown to help Kiwi consumers make a behaviour change. However, the proof will be in the pudding to see if Kiwis can cut down on the 1.6 billion single-use plastic bags used each year. 

Who’s it for: BNZ by Colenso BBDO

Why we like it: This is the second phase of BNZ’s ‘Bank of You’ and it continues the focus on community and empathy. Featuring different communities in different situations the ad shows banking is more than just suits and spreadsheets. From flower shops to friends, New Zealanders are diverse and so are their interests. 

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Movings/Shakings: 22 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 22, 2018
  • StopPress Team
Movings/Shakings: 22 June

Industry happenings at NZME, Creature Design, HMC Communications and Jacobs Douwe Egberts.

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topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Cannes 2018: highlights from day three

  • Awards
  • June 20, 2018
  • StopPress Team
Cannes 2018: highlights from day three

While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand's success looks to continue with more finalists announced.

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Cannes 2018: highlights from day two—UPDATED

  • Advertising
  • June 19, 2018
  • StopPress Team
Cannes 2018: highlights from day two—UPDATED

Colenso BBDO is the first New Zealand agency to make it onto the winner's board with a Bronze Lion picked up in the Health and Wellness category. It's since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.

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