Ads of the Week: 11 April

  • TVC of the Week
  • April 11, 2017
  • StopPress Team
Ads of the Week: 11 April

Who's it for: Westpac by FCB*

Why we like it: Romance can be a tricky thing, so who knew all it took was a bit of spare change? As Daniel's spare $19 serves as the catalyst for a series of extremely fortunate events, the ad lends itself to some interesting imagery and some short-lived rhyming between the words 'date' and 'Kate'.

Who's it for: David Reid Homes by EightyOne

Why we like it: Hundreds of paper models were constructed for this 30-second spot, but the effort was worth it as it's quite mesmerising to watch. Stop motion animation isn't the most ground-breaking cinematic technique, but its use in this spot is fitting to the gradual construction of a house before the big reveal at the end.

Who's it for: Testicular Cancer New Zealand by FCB

Why we like it: Asking people to participate in a campaign is risky, but given the current #fitspo trend it's a clever way to engage the audience. Also, no matter what age, we're sure there wouldn't be many people who stick their noses up to the chance to draw a cheeky penis and testicles. And for those who aren't inclined to workout, a quick scroll through the campaign's website to see the drawings still tickles our puerile senses nonetheless.

*Correction: this story previously incorrectly stated the creative was developed by DDB. It was, in fact, developed by FCB. 

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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