Ads of the week: 1 March

  • TVC of the week
  • March 1, 2016
  • StopPress Team
Ads of the week: 1 March

Who's it for: McDonald's developed by DDB and shot by Robber's Dog

Why we like it: Who doesn't love a story of an underdog? The ad is funny, relatable and well-timed. We like that McDonald's has used the analogy of a man who's spent his life trying to be unique to promote its 'Create your taste' campaign where customers can create their own distinct burger. We learn a remarkable amount of information about this John Smith in just 45 seconds. From his birth, to his awkward teenage phase, right up to his 'big break' as a burger creator.

Who's it for: KFC by Ogilvy & Mather

Why we like it: We like how KFC has represented the solidarity sports fans feel when they're either off to a big game or watching it from home, whether it ends in cheers or tears. It's also nicely framed the rituals sports fans (in this case, Super Rugby) fans go through before a match. Maybe it's painting their team's colours across their faces, creating funny signs or dressing up wearing crazy wigs and costumes with zero shame, just to show their support.

Who's it for: Farmers by The Workshop

Why we like it: It's fast, it's funky and by the end of the ad we've seen a decent selection of Farmers' women's, men's and kid's clothing range as well as its homeware. As we've mentioned before, we like that Farmers has strayed away from ads which are essentially a catalogue where the model poses in video form rather than picture form and has gone for something different and more interesting. We hope it keeps it up.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

  • Advertising
  • November 16, 2018
  • StopPress Team
IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit