adidas is all in (the dogbox, again)

  • Brand
  • August 9, 2011
  • StopPress Team
adidas is all in (the dogbox, again)

In the last edition of NZ Marketing, DDB's experiential creative director Steve Kane said about sponsorship: "What brands need to remember is the audience is not there for them, however vital their role in making the event happen." adidas obviously pays a pretty penny to the NZRU for the privilege of sponsoring the All Blacks, but the launch of the new jersey, the debate over its hefty pricetag and the lack of action in response to calls to drop the price has pegged it as a brand that is trying to hijack 'our' team. And just when you thought the PR poop couldn't get any more pungent, it's getting some more stick for choosing a slightly galling location to hold its Black is Beautiful party. 

Don't forget to RSVP to the adidas Black Is Beautiful party this week!

If you haven't already, please confirm your attendance.

You & a friend are invited to party with adidas to commit your support to the All Blacks!

Thursday 11th August

7.30pm - 10.30pm

Australia House

51 Galway St



Make sure you’re wearing your $220 jersey.


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Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

  • Awards
  • February 22, 2018
  • StopPress Team
Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.

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