'Creatively-led, humanity-obsessed' agency/production company Augusto has done some good work for Adidas in recent times, like the 60-minute documentary on the history of the All Blacks jersey and the Supersounds campaign. And for its latest trick, it's got Richie McCaw, Dan Carter and Israel Dagg to embrace their domestic sides to promote the arrival of iron-on numbers on fan jerseys.
Using the hashtag #ownit, this online video is part of the just released Own Every Moment campaign. Augusto works closely with Sydney-based Iris, which takes care of most of the Adidas work in this region.
Continuing its association with rugby, Augusto has also been working with new All Blacks sponsor AIG and was involved in the top secret launch of the sponsorship as well as AIG New Zealand's corporate rebrand.
Credits for Own Every Moment
adidas brand: Adam Daysh
Creative Agency: Iris worldwide
Creative Director: Tom Hoskins
Copywriter: Phil Shearer
Art Director: James Griffiths
Account Management: Lucy Naylor, David Boyles
Production Agency: Augusto
Director: Michelle Walsh
Producer: Rob Malloch