Reputed to be New Zealand’s largest online advertising network, Adhub has just scored a prestigious client, BBC.com. Adhub aims to give the UK broadcasting giant a noteworthy presence among its network of more than 20 New Zealand sites, targeting the most appropriate demographics.
Managing Director of AdHub, Josh Borthwick, knows “marketers love to associate their advertising with quality brands both on and off-line, and the BBC provides our advertisers with wealthy, switched-on New Zealanders in search of a world view for content that ranges from news and entertainment to kids programming.”
It is expected that BBC.com will add an estimated 500,000 users per month to Adhub’s existing audience of 1.5 million users per month*, and with 73 per cent of that audience believing that paying for quality is worthwhile**, they represent a lucrative audience for advertisers here.
*Nielsen Online MarketIntelligence **Pax till Q2’107
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.