Adhub adds to its hub

  • Digital
  • August 23, 2011
  • StopPress Team
Adhub adds to its hub

Adhub has won the rights to a couple of rather attractive online properties, becoming the sole agency for display advertising and sponsorship sales representation for and acquiring the New Zealand sales account for through its relationship with is a great addition to our hub," says Josh Borthwick, adhub’s managing director. "We focus on quality sites that allow our advertisers to target very specific audiences online. What better time to represent such a great brand than in the height of the biggest sporting event ever to take place in New Zealand."

The official site hosts the latest news pictures and video, plus player profiles and information about upcoming matches. It was voted world’s top rugby union site by ESPN in 2010 and is the top rugby site of New Zealand. The site currently has 55,470 domestic monthly unique visitors, with a rise of 200 percent expected over the RWC.

BBC Advertising, the global ad sales department of BBC Worldwide, will now represent in all global territories, following Australasian and US deals to sell its online advertising inventory. As the NZ sales agent for, Adhub has absorbed into its network.

The site achieved record traffic in June, attracting 87 million unique users, a year on year rise of 62 percent. Lonely Planet was previously represented by AD2ONE. recently won the People’s Voice Webby for Best Travel Site at the 15th Annual Webby Awards. It features Lonely Planet guidebook content, images, videos and maps covering over 8,000 destinations, as well as the ability to book, hotels, flights and a range of other services.


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Helping national brands get local: the Brand Machine story
Sponsored content

Helping national brands get local: the Brand Machine story

During his career in advertising, Andrew Mitchell saw rst-hand how challenging it was for brands with multiple locations to produce quality local marketing across their network. So, he set about starting his own company to solve the problem. Five years on, Brand Machine’s Marketing Hub solution is automating local marketing for brands around the globe.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit