Ads of the Week: 17 July

  • TVC of the Week
  • July 17, 2018
  • StopPress Team
Ads of the Week: 17 July

Who’s it for: Forsyth Barr/Summer by FCB New Zealand

Why we like it: New Zealanders are notorious for taking serious decisions lightly and this tongue-in-cheek ad by FCB for Forsyth Barr’s Summer KiwiSaver scheme gets that tone just right. A human-sized sheep in trendy clothing talking about his negligence towards his financial responsibilities is enough to get a chuckle out of anyone. The thinly veiled analogy to ‘not be a sheep(le)’ and take responsibility is not preachy but light-hearted.

Who’s it for: ANZ by TBWA

Why we like it: We all know it’s rare to see a heart-to-heart between two men on television so it’s nice to see just that in ANZ’s new KiwiSaver ad by TBWA. The way KiwiSaver is brought up in the ads is pretty clunkily approached but adding other topics such as dating, household chores and life makes the ad an endearing watch.

Who’s it forSpark by Colenso BBDO

Why we like it: Matariki season is bringing with it a lot of joy and pride nationwide this year. Spark’s unique video embraces what is important about our very own New Year – family, traditions and knowledge. More an educational resource than ad, the care taken to make the imagery and sentiment culturally appropriate is evident in the decision to include all nine Matariki stars. The animation artfully articulates the stories behind the constellation while the te reo Māori script is as much soothing as it is exciting to see the language celebrated.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit