Acronyms fly as BCG cosy up with GG/WPP/G2

  • Advertising
  • November 4, 2009
  • Ben Fahy
Acronyms fly as BCG cosy up with GG/WPP/G2

Local indy agency Blackwood Communications Group announced today it is set to merge with global powerhouse Grey Group and their local incarnation G2.

Blackwood's managing director Michael Jarvis says discussions are still in progress and a would be concluded by late December.

mike

He would not comment on what the merger meant for the agency. But he did say many things in a press release. For example: “It’s exciting. We’re highly motivated to build the strongest independent communications offering we can, and we have a big appetite for invention and change. This opportunity is an ideal platform to explore the potential of an innovative new business model that would benefit both the agency and all clients.”

The release claims the joint offering would "offer clients and prospects a significantly different business model to any that currently exist".

By the end of December, the new arrangement should feature local ownership backed by the support of the GREYgroup, which is a subsidiary of the WPP behemoth, a global communications organisation with 568 offices around the world.

Paul Gardner, Group Chairman of Grey Australia and New Zealand says: “We are very aware of Blackwood Communications Group in the New Zealand market and the successes they have enjoyed, despite being an independent.

"Our initial discussions have shown that we share similar ideals and complementary skills, which if joined together may have a great range of benefits to our clients and staff, and that’s what we are currently exploring."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

  • Media
  • December 2, 2016
  • Damien Venuto
Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit