A partnership between Y&R and Ocean Design has been appointed by ACC. The pair tendered jointly for brand, advertising and direct elements in the recent ACC Marketing Communications RFP process, after successfully implementing a number of campaigns together in recent years, from both the public and private sectors.
The appointment gives Y&R and Ocean lead status on the ACC brand strategy. They are one of four suppliers that have been appointed onto a panel to meet ACC’s communications and marketing needs.
Donna Baker, head of communications for ACC says "it was their combined experience in both government and insurance categories that appealed to us, as well as their understanding of our brand research".
Blair Mainwaring, managing director of Ocean, and Grant Maxwell, Y&R’s general manager are looking forward to the opportunity. "We've been working together on projects for a few years now with good success so we're keen to apply the partnership to ACC" said Mainwaring. Maxwell added "We're nicely complementary in offer, but have very similar cultures, so it's a pretty compelling team, really".
The contract commenced this month for a minimum three years.