“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see.
In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition housed in an inflatable cube in Ponsonby’s Western Park last weekend. The exhibit included word art by Cut Collective, skin art, film, photography, jewellery, sculpture and design. The cube, VIPs and Absolut cocktails have come and gone but the giant letters painted by Cut Collective are now on auction on TradeMe.
The auctions close next Thursday 29 October. All profits raised with go to the NZ Red Cross Samoa Tsunami Relief Fund.