In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition housed in an inflatable cube in Ponsonby’s Western Park last weekend. The exhibit included word art by Cut Collective, skin art, film, photography, jewellery, sculpture and design. The cube, VIPs and Absolut cocktails have come and gone but the giant letters painted by Cut Collective are now on auction on TradeMe.
Each letter is around six feet tall, and the original original fonts were created by typographer Brogan Averill.
The auctions close next Thursday 29 October. All profits raised with go to the NZ Red Cross Samoa Tsunami Relief Fund.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.