Since speaking to Samuel Williams on 16 August, Digital Evolution Limited (formerly Aamplify Ltd) is in liquidation.
Williams said today that the name, Aamplify Partners, had been sold. Aamplify Ltd has never traded as Aamplify Partners, he said.
StopPress has been in touch with Williams, as well as the liquidator to find out more information. This story will be updated later this week.
Original story published 17 August:
Aamplify Partners managing partner Samuel Williams says reports the agency has shut its Auckland offices' doors are exaggerated.
He made a statement to StopPress after Mad Daily reported the agency closed its doors and made 25 people redundant.
"Rumours about our demise are grossly exaggerated and untrue.
"The business is in the process of being sold and we are currently in due diligence with a buyer. Negotiations which are confidential in nature and commercially sensitive continue and therefore I cannot comment further than this."
Contrary to Mad Daily's article, Williams says the agency has no receptionist and no one was in the office at the time of the phone call due to the early nature of the call.
Williams would not comment further on whether redundancies had been announced. He also said the maximum number of staff members the agency has ever had across Australia and New Zealand is 20, and there currently 12 in New Zealand.
Aamplify is a privately held marketing firm that provides marketing advice and services to select technology, software and professional services brands across Australasia. It has representation in Auckland, Melbourne and Sydney.