Youtube VideoAs the biggest lender to the rural sector, the National Bank knows more about how our agrarian warriors tick than most. And while this ad is an oldie that was made by DraftFCB and Robber's Dog around the same time as the National Bank 'For the Places you'll Go' campaign (we obviously we don't watch enough Country Calendar and hadn't seen it before), we reckon it's a goodie.
Marketing, advertising & media intelligence
Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.