Youtube VideoAs the biggest lender to the rural sector, the National Bank knows more about how our agrarian warriors tick than most. And while this ad is an oldie that was made by DraftFCB and Robber's Dog around the same time as the National Bank 'For the Places you'll Go' campaign (we obviously we don't watch enough Country Calendar and hadn't seen it before), we reckon it's a goodie.
Marketing, advertising & media intelligence
Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.