There's been a fair bit of discussion about the current relationship status of Speight's and Publicis Mojo after the Aussie branch appeared to take charge on a couple of recent TVCs and Shine nabbed some project work that will see it continuing the Southern Finishing School series. But apparently it's still business as usual and in some slightly better Speight's-related news, a four-page ad promoting the Speight’s Coast to Coast has won the February NAB Newspaper Ad of the Month award.
The judges—David Bell, Rohrbell; Matt Shirtcliffe, Shirtcliffe and Co; and Murray Watt, DraftFCB—described the multi-page ad depicting the west to east coast route for the event as “really good use of the newspaper medium. It encourages you to turn the page and gives a real insight into the coast to coast journey".
Fair play to Mojo, because most of the newspaper ads that win the monthly award are posters that have been placed in the newspaper, so it's good to see a campaign where the message has been adapted to suit the medium.
Publicis Mojo’s winning team (interestingly, Stephen McKenzie is listed as the creative director on this and he's also working as a contractor with Shine, which is one of the reasons the agency got the Speight's work) will receive $250 cold hard cash and will become a finalist in the 2011 $10,000 Newspaper Ad of Year competition. Any ad that's run in any newspaper around the country is eligible to enter the competition.
To view all the finalists in the current Newspaper Ad of the Year series visit the NAB website.
Client: Lion Nathan
Agency: Publicis Mojo
Creative Director: Stephen McKenzie
Copywriter: Sokpart Pao
Account team: Marcelle Baker, Evaan Miocevich, Ollie Wall