As two doors open, another one closes for TBWA\ Group: business strategist and online specialist Bonnie Frankland and Victoria Graves have added their names to the roster, while Ron Fielding and Tracey Fox have said their goodbyes.
Frankland, formerly the commercial director at Flossie Media Group, led and managed an online advertising sales team through a period of aggressive growth. In her newly created role as online strategist for TBWA\ she will be providing an experienced business perspective to the digital creative process and ensuring those channels are leveraged effectively.
“Bonnie is a class act with a well established pedigree of managing a diverse client portfolio and doing so by demonstrating consummate account handling skills,” says David Walden, chief executive of the TBWA\ Group. “The digital opportunities that abound for brands require specialised skills so it was a simple decision to welcome her into the fold."
Prior to working at Flossie, Frankland spent several years in the UK in a range of senior marketing roles for companies such as Granada Sky broadcasting and Euroffice.co.uk, the UK’s largest online supplier of stationery and office supplies.
“Working with a great planning outfit and collaborating with cross-disciplinary teams right throughout the agency means we’re going to deliver some really special client solutions,” she says.
Also joining as group account director is Victoria Graves, who comes to the TBWA\ Group from Harvey Cameron advertising in Christchurch. Prior to that she spent nearly a decade working in London at a senior level for a range of agencies including Proximity, Ogilvy and M&C Saatchi, and has serviced the pan-European requirements of large corporates such as Eurostar and Unilever.
“Victoria is skilled at building successful client relationships and has a diverse array of skills that encompass strategy, digital and analytics so we’re chuffed to have her on board,” Walden says.
And at the departure gate, joint creative directors of TEQUILA\ Auckland, Ron Fielding and Tracey Fox, have left the agency to pursue other interests after a two-year stint that was preceded by 15 years with the network.
“Partners in life as well as professionally, they ran the creative department in Singapore, have contributed to countless world-class campaigns and have made a huge contribution to this agency in the time they have been with us. We would have loved to have retained them but the changing nature of our business has necessitated a development which they’re comfortable with: Tracey is going into SkyCity as an in-house Creative Director whilst Ron is going to take some time out,” Walden says.