Why we like it: A little bit of self-deprecation from the cable layers. Looks like the battle for the fibre optic network is starting to heat up. And it's the first Telecom advertising we've seen on the screen for a while.
And, while we're here, a new TVC for Häagen-Dazs by the Sweet Shop's Noah Marshall, with the tenuous link to Kiwiland being that part of it was filmed in New Zealand.
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.