A bit of a do with the 'Grand Masters'

  • Marketing
  • January 28, 2010
  • StopPress Team
A bit of a do with the 'Grand Masters'

On 26 February, the best response-driven marketing campaigns of 2009 and the talented marketers behind them will be honoured at the New Zealand Marketing Association's RSVP and Nexus Awards. So, with less than a month to go, here's a gentle reminder to make sure you book your table for a date with marketing’s newest 'Grand Masters'.

TVNZ and New Zealand Post are the premier sponsors of the awards, the only national awards dedicated to celebrating marketing initiatives that generate a measurable response. And following the ceremony, the revelry will continue at the Deutz bar.

To book your table and to view the full list of finalists visit www.responseiseverything.co.nz.

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Boredom is death: why advertising and comedy make great bedfellows

  • StopPress + Comedy Festival
  • December 11, 2017
  • Damien Venuto
Boredom is death: why advertising and comedy make great bedfellows

Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for a new principal sponsor, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.

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