On 26 February, the best response-driven marketing campaigns of 2009 and the talented marketers behind them will be honoured at the New Zealand Marketing Association's RSVP and Nexus Awards. So, with less than a month to go, here's a gentle reminder to make sure you book your table for a date with marketing’s newest 'Grand Masters'.
TVNZ and New Zealand Post are the premier sponsors of the awards, the only national awards dedicated to celebrating marketing initiatives that generate a measurable response. And following the ceremony, the revelry will continue at the Deutz bar.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.