Vodafone vs. Telecom: who's out-communicating who?

  • Advertising
  • August 28, 2012
  • StopPress Team
Vodafone vs. Telecom: who's out-communicating who?

With the country's two biggest telcos each releasing big new brand campaigns at the same time, we thought we'd compare and contrast some of the follow up work. So, dear StopPress friends, who do you think is winning the communications battle at this early stage? 

Vodafone: 

Everyone's favourite boy was introduced to New Zealand last week in DraftFCB's big 'Do Your Thing Better' TVC and James Rolleston has kept things ultra fresh and cheeky with a series of ten second spots showcasing a selection of mobile apps (extra points for the pie sandwich, a University of Otago staple). There's also some instore and print activity, with work focusing on New Zealanders' favourite 30 things to do

http://www.youtube.com/watch?v=zZrVRriBXRM

http://www.youtube.com/watch?v=62deDtRwufY

http://www.youtube.com/watch?v=EpnlDI1d65o

http://www.youtube.com/watch?v=DCXjmofKjus

http://www.youtube.com/watch?v=8KjTQkpPXrk

http://www.youtube.com/watch?v=dGO-r_lx_dg

http://www.youtube.com/watch?v=oJKFVhjQZto

http://www.youtube.com/watch?v=jruBYXNVbIc

Telecom: 

After the lovable rogue and his turtle mate made themselves known, Telecom and Saatchi & Saatchi released a few more spots promoting its pre-paid and broadband deals. And a new business-focused effort launched this week. 

http://www.youtube.com/watch?v=ZDEUYYWGLDw

http://www.youtube.com/watch?v=E8KfahLrU2k

http://www.youtube.com/watch?v=tKdD8_vwOxI

And there's also been a bit of a rebrand for the smartphone network. 

Credits for Vodafone stings: 

Client: Vodafone New Zealand

Agency: Draft FCB, Auckland

Group Executive Creative Director Australasia: James Mok

Executive Creative Director: Regan Grafton

Writers: Matt Williams

Art Director: Freddie Coltart

Head of TV: Esther Watkins

Agency Producer: Pip Mayne / Casey King

Head of Client Service: Fleur Head

Group Account Director: Karla Fisher

Graphics: Reuben Boey

Film Company: Kontent

Director/Producer: Simon Mark-Brown

DOP: Sigi Spath

Editor: Betrand Remaut

Sound design & Mix: Dan Nathan, Liquid

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Creative malleability: why Cleve Cameron left his role as an ECD to focus on music

  • Advertising
  • May 27, 2016
  • Holly Bagge
Creative malleability: why Cleve Cameron left his role as an ECD to focus on music
Credit: Glenn Chapman

I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to 'Do' it.

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