Vodafone vs. Telecom: who's out-communicating who?

  • Advertising
  • August 28, 2012
  • StopPress Team
Vodafone vs. Telecom: who's out-communicating who?

With the country's two biggest telcos each releasing big new brand campaigns at the same time, we thought we'd compare and contrast some of the follow up work. So, dear StopPress friends, who do you think is winning the communications battle at this early stage? 


Everyone's favourite boy was introduced to New Zealand last week in DraftFCB's big 'Do Your Thing Better' TVC and James Rolleston has kept things ultra fresh and cheeky with a series of ten second spots showcasing a selection of mobile apps (extra points for the pie sandwich, a University of Otago staple). There's also some instore and print activity, with work focusing on New Zealanders' favourite 30 things to do










After the lovable rogue and his turtle mate made themselves known, Telecom and Saatchi & Saatchi released a few more spots promoting its pre-paid and broadband deals. And a new business-focused effort launched this week. 




And there's also been a bit of a rebrand for the smartphone network. 

Credits for Vodafone stings: 

Client: Vodafone New Zealand

Agency: Draft FCB, Auckland

Group Executive Creative Director Australasia: James Mok

Executive Creative Director: Regan Grafton

Writers: Matt Williams

Art Director: Freddie Coltart

Head of TV: Esther Watkins

Agency Producer: Pip Mayne / Casey King

Head of Client Service: Fleur Head

Group Account Director: Karla Fisher

Graphics: Reuben Boey

Film Company: Kontent

Director/Producer: Simon Mark-Brown

DOP: Sigi Spath

Editor: Betrand Remaut

Sound design & Mix: Dan Nathan, Liquid

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Steinlager links All Black tours past and present for 2015 version of 'We believe'

  • Marketing
  • August 3, 2015
  • Ben Fahy
Steinlager links All Black tours past and present for 2015 version of 'We believe'

Steinlager's 'We believe' campaign in 2011 is rightfully held up as a brilliant example of sponsorship activation (and, given the All Black sponsor cleverly found a way to reference a tournament it wasn't officially allowed to mention, impressive loophole management). Because it captured the nation's imagination, became a "talisman of belief" and helped reverse Steinlager's declining share of the premium beer market, it was always going to be a hard act to follow, but as the All Blacks get set to defend the RWC trophy in England soon, the long-time sponsor has brought the white can back again and made a connection between this European tour and another one that took place 110 years ago.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at 09 966-0998 to advertise in StopPress. Rates and specs are in the Stoppress media kit .