Vodafone vs. Telecom: who's out-communicating who?

  • Advertising
  • August 28, 2012
  • StopPress Team
Vodafone vs. Telecom: who's out-communicating who?

With the country's two biggest telcos each releasing big new brand campaigns at the same time, we thought we'd compare and contrast some of the follow up work. So, dear StopPress friends, who do you think is winning the communications battle at this early stage? 

Vodafone: 

Everyone's favourite boy was introduced to New Zealand last week in DraftFCB's big 'Do Your Thing Better' TVC and James Rolleston has kept things ultra fresh and cheeky with a series of ten second spots showcasing a selection of mobile apps (extra points for the pie sandwich, a University of Otago staple). There's also some instore and print activity, with work focusing on New Zealanders' favourite 30 things to do

http://www.youtube.com/watch?v=zZrVRriBXRM

http://www.youtube.com/watch?v=62deDtRwufY

http://www.youtube.com/watch?v=EpnlDI1d65o

http://www.youtube.com/watch?v=DCXjmofKjus

http://www.youtube.com/watch?v=8KjTQkpPXrk

http://www.youtube.com/watch?v=dGO-r_lx_dg

http://www.youtube.com/watch?v=oJKFVhjQZto

http://www.youtube.com/watch?v=jruBYXNVbIc

Telecom: 

After the lovable rogue and his turtle mate made themselves known, Telecom and Saatchi & Saatchi released a few more spots promoting its pre-paid and broadband deals. And a new business-focused effort launched this week. 

http://www.youtube.com/watch?v=ZDEUYYWGLDw

http://www.youtube.com/watch?v=E8KfahLrU2k

http://www.youtube.com/watch?v=tKdD8_vwOxI

And there's also been a bit of a rebrand for the smartphone network. 

Credits for Vodafone stings: 

Client: Vodafone New Zealand

Agency: Draft FCB, Auckland

Group Executive Creative Director Australasia: James Mok

Executive Creative Director: Regan Grafton

Writers: Matt Williams

Art Director: Freddie Coltart

Head of TV: Esther Watkins

Agency Producer: Pip Mayne / Casey King

Head of Client Service: Fleur Head

Group Account Director: Karla Fisher

Graphics: Reuben Boey

Film Company: Kontent

Director/Producer: Simon Mark-Brown

DOP: Sigi Spath

Editor: Betrand Remaut

Sound design & Mix: Dan Nathan, Liquid

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Steinlager links All Black tours past and present for 2015 version of 'We believe'

  • Marketing
  • August 3, 2015
  • Ben Fahy
Steinlager links All Black tours past and present for 2015 version of 'We believe'

Steinlager's 'We believe' campaign in 2011 is rightfully held up as a brilliant example of sponsorship activation (and, given the All Black sponsor cleverly found a way to reference a tournament it wasn't officially allowed to mention, impressive loophole management). Because it captured the nation's imagination, became a "talisman of belief" and helped reverse Steinlager's declining share of the premium beer market, it was always going to be a hard act to follow, but as the All Blacks get set to defend the RWC trophy in England soon, the long-time sponsor has brought the white can back again and made a connection between this European tour and another one that took place 110 years ago.

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