Only a short while after picking up the Spark digital account, 99 has now also won the Kiwi Property account, following a competitive pitch for the business.
Kiwi Property manages a number of the country’s shopping centres, including Sylvia Park, LynnMall, Westgate Lifestyle, North City, The Base and Northlands.
The team at 99 would not confirm which other agencies were involved; however, an industry source told StopPress that DDB and Ogilvy threw their hats into the ring.
National marketing manager for Kiwi Property Karlee Lightbourne says 99 demonstrated “clear thinking and a clever point of view for bringing [the company’s] strategy to life”.
The win follows the agency’s appointment as the lead creative agency on the Spark Digital account last month, which came at Paul Manning’s first anniversary with the agency.
Under his lead as managing director, 99 has also added its own Newsroom to create editorial content for its clients with a writer and editor. For clients, it means the creation of owned properties and rich brand experiences beyond publisher sites—something Kiwi Property is set to take advantage of.
Manning says in a year of tremendous change for 99, Kiwi Property is a great win for it.
“It’s satisfying to have again demonstrated the strength of our investment in CX capabilities. I’m proud of the team effort that went in to this pitch and we’re thrilled to be working with this category-leading organisation.”
99 will begin its partnership with Kiwi Property in April 2017.
