.99 leaps into action with BP billboard

  • Advertising
  • March 8, 2012
  • StopPress Team
.99 leaps into action with BP billboard

.99 hasn't had a particularly good run of it recently, after handing the keys to both Air New Zealand and Vodafone over to DraftFCB. But we thought we spied a glimmer of light when we saw this leap year-related billboard for BP. Ogilvy is BP's above the line agency and .99 does some of its below-the-line work, so it was unusual to see a billboard created by the Clemenger-owned agency. But, according to executive director Paul Manning, there's no great powershift to report.

"The '366 Days' billboard execution was a small, one-off, tactical initiative. It's linked to the point of sale work that .99 do for BP and not part of our strategic agenda. There's absolutely no change to Ogilvy's position as BP's ATL agency partner."

So it's just .99, like every other agency in the world, trying to take a mile when given an inch and selling one of its promotional ideas as an above-the-line piece of work. Still, if the gradual transition of Air New Zealand from Colenso to .99 is any guide, Ogilvy might want to watch its back.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit