.99 gets its hands on L'Oréal's lotions and potions

  • Advertising
  • June 26, 2013
  • Ben Fahy
.99 gets its hands on L'Oréal's lotions and potions

.99 has continued its golden run of new business, winning the local L'Oréal business after a competitive pitch.

L'Oréal previously used a host of different agencies, including Savant for below-the-line, Fuse Creative and Mad Ant, and the pitch process, which is thought to have shortlisted four agencies, is thought to have been an exercise in consolidation.  

.99's new managing director Ben Goodale, who is about to move in to the offices in Richmond Road along with the rest of the justONE team, was unable to be contacted. But it's thought the brief included production, some creative, promotions & activation and digital across the L'Oréal Paris, Garnier and Maybelline brands. ​

The vast majority of L'Oréal​'s creative is international material that is repurposed for the local market, so .99's studio and retail capabilities were presumably attractive. 

DraftFCB Media remains as the media agency (L'Oréal has a global alignment to UM and DraftFCB is the local affiliate in this market. It is thought to have pitched for the account). And the PR account is still held by Pead. 

In recent months, .99 has also won Genesis Energy, Sunday Star Times, Tower and Warehouse Stationery to recover super quickly from a horror year in 2012 when it lost two of its biggest clients, Air New Zealand and Vodafone. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Acquire Online celebrates five years of programmatic jostling

  • Media
  • September 21, 2017
  • StopPress Team
Acquire Online celebrates five years of programmatic jostling

This week, Acquire Online blew out five candles on its birthday cake – which is no small feat in the rapidly moving tech space. We caught up with directors Chris Schultz, Simon Healy and Anthony Ord to find out how they got this far and where they plan on going next.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit