3 Wise Men gives the shirt off its back for charity

  • Advertising
  • September 21, 2011
  • StopPress Team
3 Wise Men gives the shirt off its back for charity

3 Wise Men is a clever company. It sells good products to men at a good price; its largely print-based ad campaign by Josh & Jamie/Assignment Group is always entertaining and memorable; and its policy of only working with good bastards is a noble business strategy. Now it's become the good bastard by launching two limited edition Cameron Wilson shirts as part of its summer collection, with $20 from each shirt sold going to the cancer charity the range is named after. 

The Cameron Wilson Trust was set up in memory of Cameron Wilson, who died of cancer in 2008 aged 14 years, and it provides financial assistance to help meet the day-to-day expenses of New Zealand families with children suffering from cancer.

"We are extremely proud to be aligned with this cause, which is one that sits very close to our hearts, and to be offering our customers the opportunity to support the charity by purchasing a shirt from our new collection," says 3 Wise Men's Richard Miles. "There are so many great causes out there but, being a family man, the opportunity to support the Cameron Wilson Trust and give back to other families felt like the right choice for me."

The summer 2011/12 Cameron Wilson shirts will be available at www.3wisemen.co.nz and in 3 Wise Men stores nationwide from 1 October for $120 each. Four new Cameron Wilson shirts will be added to the collection every year.

And, in case you haven't flown on Air New Zealand recently, here's a couple of recent print ads for 3 Wise Men from Kia Ora magazine featuring sage advice about steak and cars. And if you look closely, you might even spy a man/glamour model that many in the ad industry will recognise.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit