3 Wise Men is a clever company. It sells good products to men at a good price; its largely print-based ad campaign by Josh & Jamie/Assignment Group is always entertaining and memorable; and its policy of only working with good bastards is a noble business strategy. Now it's become the good bastard by launching two limited edition Cameron Wilson shirts as part of its summer collection, with $20 from each shirt sold going to the cancer charity the range is named after.
The Cameron Wilson Trust was set up in memory of Cameron Wilson, who died of cancer in 2008 aged 14 years, and it provides financial assistance to help meet the day-to-day expenses of New Zealand families with children suffering from cancer.
"We are extremely proud to be aligned with this cause, which is one that sits very close to our hearts, and to be offering our customers the opportunity to support the charity by purchasing a shirt from our new collection," says 3 Wise Men's Richard Miles. "There are so many great causes out there but, being a family man, the opportunity to support the Cameron Wilson Trust and give back to other families felt like the right choice for me."
The summer 2011/12 Cameron Wilson shirts will be available at www.3wisemen.co.nz and in 3 Wise Men stores nationwide from 1 October for $120 each. Four new Cameron Wilson shirts will be added to the collection every year.
And, in case you haven't flown on Air New Zealand recently, here's a couple of recent print ads for 3 Wise Men from Kia Ora magazine featuring sage advice about steak and cars. And if you look closely, you might even spy a man/glamour model that many in the ad industry will recognise.