2degrees shifts to Special

  • Advertising
  • August 16, 2013
  • Ben Fahy
2degrees shifts to Special

TBWA\ has been in the trenches with 2degrees since it started in 2009. But that fruitful relationship has come to an end, with Special Group coming out on top after a competitive pitch. 

Neither 2degrees' chief marketing officer Malcolm Phillipps or Special Group's managing director Michael Redwood could be contacted. But it's thought Special Group was informed this morning. It's believed to have beaten out the incumbent, as well as Colenso BBDO and Barnes Catmur for the spoils. 

It's a huge win for Special Group. And it's a huge blow for TBWA\ and its new management team. In some ways it's a surprising decision, given the success the client and agency have had over the past few years, with the company ticking over one million customers, winning a host of awards, including the supreme award at the TVNZ-NZ Marketing Awards in 2010 and the overall Colmar Brunton Ad Impact Award in 2012, and recently announcing a $165 million cash injection from BNZ.

It's thought the interim chief executive Stewart Sherriff, who came in to run the business after the death of Eric Hertz, has been looking at all of its supplier contracts. Ikon took over from Carat as 2degrees' media agency in July. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Are loyalty programmes really worth it?
Sponsored content

Are loyalty programmes really worth it?

As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit