Loyalty NZ’s Fly Buys programme has captured the attention of another telco after Telecom pulled out of its partnership with the rewards programme close to three years ago. 2degrees has announced it has joined up with Fly Buys to rake in some loyalty points with its ever rising number of customers.
Loyalty New Zealand chief executive Lance Walker is of course rather excited to have a brand like 2degrees on board, which he describes as dynamic and exciting.
““In the cut-throat mobile market, Fly Buys will offer 2degrees a way to stand out even further from other companies, while enabling them to reward existing customers and attract new ones.,” says Walker, adding that companies are increasingly turning to loyalty programmes to increase their understanding of customers.
2degrees chief marketing officer Larrie Moore says that the exclusive partnership gives the network invaluable exposure to the roughly 2.5 million New Zealanders who are card holders to the loyalty programme.
““This partnership gives us invaluable exposure in terms of attracting new customers as well as rewarding our current ones.”
So how are 2degrees using the rewards system?
Fly Buys members will collect 100 bonus points if they become a new 2degrees pay monthly customer before July 4 and one point for every $25 paid on a pay monthly plan. Prepaid customers rake in fewer rewards, collecting just one point for every $25 they spend on top ups in a 2degrees store. However Loyalty NZ says there will be more opportunities launching soon for 2degrees prepaid customers.
Members can also earn points by purchasing items from 2degrees stores.