2degrees picks Ikon as new media agency

  • Media
  • May 10, 2013
  • Sim Ahmed
2degrees picks Ikon as new media agency

Ikon Communications has won 2degrees as a client, snatching the number three telco away from its previous partner Carat.

Ikon won the telco over following a pitch process, says 2degrees chief marketing officer Malcolm Phillipps. However, he would not reveal who else participated in the pitch, but a reliable StopPress source says Carat and Starcom were involved also.

Phillipps says he's unwilling to comment further about the appointment of the new agency until Ikon releases an official statement, but does add that the decision to move is not a reflection on Carat's performance. 

"It was a matter of our alignment going forward and we see Ikon as a strong choice," he says.

In New Zealand Ikon also does the media buying for Kiwibank, Mercury and the New Zealand Post.

More as this story develops.

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