2degrees indulges in some subtle Aussie baiting

  • Advertising
  • June 7, 2013
  • StopPress Team
2degrees indulges in some subtle Aussie baiting

To promote the fact that 2degrees customers on a Carryover Plan can call and text their Aussie mates at no extra cost, the cheeky telco has released an ad via TBWA\ that details the similarities between the two countries. But it still manages to stoke the trans-Tasman coals with a Troy McClure-esque disclaimer at the end. 

As Rhys Darby so rapidly says: "Please note, New Zealand is much better than Australia, pavlova is officially Kiwi, Phar Lap was born in this country and we don't say fair dinkum, we say choice."

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Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

  • Voices
  • December 13, 2018
  • StopPress Team
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

Graham Medcalf takes a look at the week that was, covering gift giving, 50+ Christmas spending, the tech giants’ share of digital advertising dollars, the move away from Facebook, and extravagant spend increasing credibility.

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