1-day.co.nz pulled out of the daily deal services market last year claiming it was an unsustainable business model. But "New Zealand’s largest daily deals site" hopes to ramp up the competition in the grocery sector with the launch of Grocery Grab.
Grocery Grab will be available to customers on 1-day.co.nz every second Monday and will allow shoppers to get their hands on a wide range of non-perishable grocery goods at discounted prices.
“Our recent trials of Grocery Grab show there’s a clear need for another major player in the sale of grocery goods in New Zealand," says 1-day general manager sales and marketing, Race Louden. "We began testing the Grocery Grab concept in February and received more than 1 million hits on the site each day the trial was run.”
Each week customers will be able to purchase from a catalogue of products and pay a flat shipping rate of $5.99, no matter how many items they order.
“We’ve run three trial Grocery Grab sales to date and sold over 83,000 units of grocery product. The items purchased ranged from battery packs to tooth brushes and toiletries. Interestingly, we sold over 24,000 items of confectionery.”
Louden says 1-day customers will see an increasing range of quality grocery products on offer as more suppliers jump on board. As the range increases he says it is likely to become a weekly sale.
As a point of comparison, a 300g bag of Skippy cornflakes were $1.99 on the site while they were $2.79 at Countdown. Countdown offers grocery delivery in Auckland central for between $8.25 and $15.25, depending on the total bill.
Elsewhere in grocery land Reduced to Clear, which was one of the fastest growing businesses in New Zealand last year according to the Deloitte Fast 50 and aims to reduce the country's grocery surplus, also offers online shopping at a flat rate of $5.49.