We also plan to invest in our supply chain across New Zealand to ensure that we can deliver world-class quality and value to our shoppers," said Mr Smith,
Through this investment, Countdown will create 2,000-3,000 permanent new jobs in New Zealand. The company currently employs over 18,000 people.
The first store to feature the new Countdown logo is Westgate in West Auckland (previously an older style Countdown store). Immediately to follow are stores in Pukekohe in South Auckland (previously a Foodtown), Milford on Auckland's North Shore and Northwood in Christchurch (both previously Woolworths), and Ashburton (an old style Countdown).
With these changes, Progressive Enterprises will operate 150 supermarkets - 70 branded Countdown, 52 Woolworths and 28 Foodtown.
Progressive MD Peter Smith showing off the new Countdown logo