15 gongs for Kiwi agencies at Clio Awards, Clemenger and Finch nab only golds—UPDATED

  • Awards
  • September 22, 2014
  • Damien Venuto
15 gongs for Kiwi agencies at Clio Awards, Clemenger and Finch nab only golds—UPDATED

Kiwi agencies have once again pulled in a decent haul of silverware on the international awards circuit, with the latest tally of gongs coming from the 2014 edition of the prestigious Clio Awards.

The New Zealand contingent missed out on picking up a Grand Clio, making two golds awarded to NZTA’s ‘Mistakes’ campaign the highest accolades won by Kiwi creatives on the night. 

The first of these gold awards went to Clemenger BBDO in the film category, while the second was awarded to Finch in the film technique category.

This award largely serves as a continuation of the success this campaign has had thus far, with it winning gongs in a broad range of awards events both locally and abroad.

Another collaboration between Clemenger and the NZTA also picked up an award, as Curious Film won silver in the film technique category for its contribution to the ‘Blazed As’ campaign.

FCB, whose ‘Driving Dogs’ campaign for Mini was big Kiwi winner at last year’s event, was shortlisted in the film technique category, but the agency unfortunately didn’t pick up a gong.

And while FCB was unable to repeat its success from last year, the same fate did not befall Alt Group, which picked up silverware for the third year in a row. The agency won a silver and a bronze for its creative for NZ Opera in the design category, following on from 2012’s silver for Fisher & Paykel’s ‘Social Kitchen’ campaign and 2013’s silver for Silo Theatre's ‘Identity’ campaign.

The judges also seemed enamoured with Whybin\TBWA\DAN’s ‘Results don’t lie’ campaign for the New Zealand Effies, giving it a quartet of bronze awards (two in the out-of-home category, and one each in the integrated and engagement categories).

Speaking of the out-of-home category, DDB’s decision to take over Aotea Square for its #BringDowntheKing campaign for Sky paid off, with the agency winning a silver gong. This win placed another feather in the cap of the campaign, which recently recently did so well at Cannes

And it wasn’t the only Kiwi campaign to carry its success over from the French Riviera to New York City. Saatchi & Saatchi did the same by following up its slew of Cannes gongs with a pair of bronze Clios—in the branded entertainment and content, and content and contact categories—for Tui’s ‘Beer plumber’ campaign (Saatchi was also shortlisted twice for Tui’s ‘Catch a million’ campaign, but the campaign didn’t win a gong in either category).

Rounding off the Kiwi winners was Shine, which won gongs for its pair of innovative campaigns for Beck’s. Shine’s silver for Beck’s playable poster in category was the only Kiwi winner the Clio Music Events/Engagement category, while the agency’s bronze for the Beck’s Edison bottle was the only Australasian entry to pick up silverware in the Clio music innovative media category.  

       

Full list of Kiwi winners by category

Branded entertainment and content

Bronze: Tui Beer Plumber, Saatchi & Saatchi

Content and contact

Bronze: Tui Beer Plumber, Saatchi & Saatchi

Shortlist (no award): Tui Catch a Million, Saatchi & Saatchi

Design:

Silver: NZ Opera, Alt Group – posters

Bronze: NZ Opera, Alt Group – Madame Butterfly Posters

Bronze: Tip Top, Back to Nature Colenso BBDO/Proximity

Shortlist (no award): Silo Theatre, Alt Group, Silo Theatre 2013 Season

Digital/Social

Shortlist (no award): Burger King  ‘Anti pre-roll’, Colenso BBDO/Proximity

Direct:

Shortlist (no award): Tui Catch a million, Saatch & Saatchi

Engagement:

Bronze: New Zealand Effie Awards, Results don’t lie campaign by Whybin\TBWA\DAN

Flim:

Gold: Mistakes for NZTA by Clemenger BBDO

Film Technique

Gold: Mistakes for NZTA by Finch

Silver: ‘Blazed As’ for NZTA by Curious Film

Shortlist (no award) Devil’s Chair for NZI by FCB

Integrated Campaign

Bronze: New Zealand Effie Awards, Results don’t lie campaign by Whybin\TBWA\DAN

Out of Home

Silver: #bringdowntheking for Sky by DDB

Bronze (x2): New Zealand Effie Awards, ‘Results don’t lie’ campaign by Whybin\TBWA\DAN

Clio Music Events/Engagement

Silver: Beck’s Playable Posters for Beck’s by Shine (guerrilla marketing)

Clio Music Innovative Media

Bronze: Beck’s Edison Bottle by Shine

UPDATE: Clio Healthcare winners

Following on from its success at the TVNZ NZ Marketing Awards, Insight NZ has picked up a bronze award for two radio spots for Diabetes New Zealand.

“These are bloody hard awards to win; and we almost didn't enter,” said Insight's David Anderson in a release. “The campaign did a great job raising awareness to the danger of type 2 diabetes – so I’m glad we did.”

At this year's edition of the Clio Healthcare awards there were only 11 gold, 38 silver and 38 bronze awards handed out, and Insight was the only Kiwi agency to pick up a gong.

    

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