ANZ launched its GAYTM campaign last week, following on from a successful effort in Australia. And this video shows how Kiwi artist Reuben Paterson spent 300 hours bedazzling a Ponsonby cash dispenser with 120,000 rhinestones.
Paterson, a New Zealand artist renowned for what he creates with glitter and diamond dust, created 'freedom flowers' for the campaign. It features native New Zealand flower, the Puawhananga and is inspired by the Rainbow Flag.
“The Puawhananga’s journey form the base of the forest to the treetops represents pride in the LBGTI community’s own journey onward and upward,” he says.
Paterson, Urzila Carlson and ANZ CFO Antonia Watson launched the campaign on Thursday and ANZ's head of retail and business marketing Matt Pickering says there's been a "really good response from the community and great pick-up on social media already".
We sincerely hope that Kevin the ATM, easily the best mascot ever invented, will also receive a bit of bedazzlement and make an appearance at the festivals in Auckland and Wellington. We think he'd look pretty good with a big moustache and a pair of sequinned assless chaps.
ANZ is also running a social media campaign where people can glam up everyday items and upload pictures to Facebook, Twitter or Instagram with the tag #GAYTMNZ, to be into win flights, accommodation and VIP tickets to Mardi Gras in Sydney. Griffin's also did this last year, but, so far, there are no efforts to be found.
The GAYTMs were commissioned in New Zealand as part of the bank’s diversity programme, which has also featured special ATMs for Matariki and Diwali.