Tangible Media has announced the launch of TO, the official magazine of the Tourism Industry Association New Zealand (TIA). The quarterly publication will be sent directly to TIA’s 1,500-plus member tourism operators and to major stakeholders in the industry.
The publication’s tagline is “Getting to 100%", which reflects an undertaking to provide members with the tools to improve their businesses and "deliver 100% great New Zealand experiences". And TO (reasonably similar in both name and style to the in-house Telecom magazine Co., which has been trying to cheer up the telco's embattled staff members recently) will be edited by industry personality Megan Singleton, perhaps better known for her consumer travel review website Blogger at Large.
“As a tourism professional herself, Megan is driven by a desire to provide independent, topical, business-focussed articles that will allow local tourism businesses to grow. The magazine’s main objective is getting more bums on seats. Simple as that,” says Tangible’s Julian Andrews.
TIA chief executive Tim Cossar says the new magazine is a "strong and inspirational communication channel" to the members, members who represent 85 percent of New Zealand tourism turnover.
“As the peak national industry group, TIA wants to lift expectations and capability at both industry and individual operator level. TO’s editorial proposition gives its readers both the desire for improvement and the means to attain it. As well as keeping members informed of important industry information from New Zealand and internationally, the main goals of the magazine are to help them to deliver world leading tourism offers, and to assist them in always providing experiences that exceed the expectations of our visitors. Visitors who then become New Zealand's advocates by raving positively about the country and its people."