Babich Wines is celebrating its upcoming centenary by sharing 100 stories of the Babich family from the business's long history through an integrated campaign via Goodfolk.
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New Zealand's combination of pride and self-doubt means we still seem to crave foreign endorsement. And a report by Brand Finance, which "specialises in brand valuation and strategy, evaluates the financial impact of the image and reputation of the top 100 countries", has given it to us, showing New Zealand sits at number five on the list of healthiest country brands.
The ladles and the drills came to blows last year, as the local editions of My Kitchen Rules (MKR NZ) and The Block saw TVNZ and MediaWorks go head to head with their respective multi-night format shows. And the competitive banter between the networks is set to continue this year, with both shows returning to Kiwi screens. The first round of the bout went to MediaWorks, with the Block coming out on top in the 25-54 demographic as it attracted an audience of 158,800, narrowly ahead of the 157,100 people who tuned in to watch MKR.
Future Tense: TVNZ's Kevin Kenrick on the enduring value of news, online egocentrism and the threat of global competition
Beyond the Page: NZ Life & Leisure’s Kate Coughlan on shifting values, receptive audiences and how magazines build brands
Future Tense: Bauer's Paul Dykzeul on the power of the portfolio, the dangers of PR and doing more with less
Bouquets for Civil Defence, Air New Zealand, V, Land Rover and National Foundation for the Deaf this week.
in the lead up to International Shakeout Day of Action scheduled for 15 October, NZGetThru has borrowed the animation talents of Weta Studios in a new campaign that features the characters from Thunderbirds Are Go. PLUS: Kiwi celebs appear in online video clips for the event.
The Best Design Awards were held last Friday, celebrating, well, the best in design as the name suggests. Here's an overview of the supreme winners of the competition who were lucky (and talented) enough to head home with Purple Pins, as well as a rundown of the Gold Pin winners.
In memory of dial-up tones, frozen faces and broken links: Contagion and Chorus put early internet moments on display
The stuttering dial-up tone of a modem typified the internet experience in the 1990s and early 2000s. And in those early online days, there were no guarantees. The line could be dropped any moment. YouTube clips buffered for longer than they played. And video calls were reduced to an unimaginably awkward series of frozen snapshots of family members. Lest we forget how far we have come since these struggles, Contagion has released a new campaign for Chorus, which shows iconic early internet moments on display in what appears to be a museum.
While yesterday's announcement by the nation's big four publishers about the creation of a joint ad exchange has largely been welcomed by the industry as positive move that could, if effective, serve to keep a bigger chunk of ad spend in the local market rather than feeding it into the international exchanges, it has also raised a few questions that will need to be answered as it comes into effect. We chat to the big brains at Countdown, Foodstuffs, OMD, Vivaki, Acquire Online, ANZA, Bauer and TVNZ about their thoughts on this move.
The New Zealand Captioning Working Group has released a campaign via The Business called 'Bad lip reading' featuring a humorous clip of overdubbed rugby players to raise awareness of how hard it can be for deaf people to lip read when watching TV or on demand content. At the core of the campaign is an online petition requesting support to legislate captioning on the country's screens.
As the attendees took their seats at the Langham, the table occupied by Colenso BBDO employees carried the most expectation, with the agency's 24 shortlistings across categories making it the leader among the nominees. And Colenso BBDO didn't leave disappointed. The Clemenger-owned agency consistently picked up metal throughout the night, and was eventually declared the most effective agency in New Zealand for 2015. The other big winners on the night were Clemenger BBDO, FCB and JWT.
Industry happenings at KPEX, Bauer Media, Robber's Dog, Little Giant Design, QMS, IHG and AHL.
Following the news that Volkswagen New Zealand was set to part ways with its agency of around two years, Colenso BBDO, and the recent discovery of dodgy software that cheated on emissions tests, FCB New Zealand has been handed the creative business—and been given a pretty big challenge to help the brand win back people's trust.
Four of New Zealand's biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED
In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers' online properties. So will this give the local players the scale to compete with Facebook and Google's respective ad exchanges?
In addition to performing a cameo on TVNZ show Reno Rumble and taking over the Herald homepage with an interactive ad, Kevin and Donna also made an appearance in Sunday magazine as part of an execution that saw the Valspar brand integrated across numerous pages.
Following on from the April report that the Mediaweb debacle had been handed over to the Serious Fraud Office (SFO), it has now been confirmed that two false accounting charges, one charge of using a forged document and one charge of obtaining by deception have been laid against former Mediaweb director John Clarke.