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Destination Queenstown counts down to Spring

  • Advertising
  • July 27, 2016
  • StopPress Team
Destination Queenstown counts down to Spring

Destination Queenstown is counting down to spring in its new campaign, which encourages Australians to make the trip across the ditch by showing off the town's views and activities in an interactive campaign.

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Horse's Mouth: Paul Thompson, RNZ

  • Horse's Mouth
  • July 27, 2016
  • StopPress Team
Horse's Mouth: Paul Thompson, RNZ

While RNZ exists on the periphery of the commercial world, the organisation’s chief executive sees it as increasingly important to work with the nation’s major media companies.

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Data dump: Facebook by the numbers

  • Media
  • July 26, 2016
  • StopPress Team
Data dump: Facebook by the numbers

New research from Colmar Brunton has probed New Zealand's social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool that the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis.

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Cuteness takes out June Ad Impact Award

  • Advertising
  • July 25, 2016
  • StopPress Team
Cuteness takes out June Ad Impact Award

Another month, another round of ads competing for the audience's attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its 'First Savers' TVC, which was created by Assignment Group.

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Are Sky's Olympic restrictions justifiable or is it fighting against the future?

  • Media
  • July 22, 2016
  • Damien Venuto
Are Sky's Olympic restrictions justifiable or is it fighting against the future?

This week, Sky provoked ire in the nation’s news publishers by applying a range of conditions on those wanting to use highlights as part of their reportage. Sky is, of course, within its rights to limit the use of footage, which it paid handsomely for. But in an era of rampant live streaming and social media use, is this an example of sticking their finger in the dyke? And what can we learn from the NFL and the NBA?

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EMANZ and CAANZ PresCom to merge

  • Advertising
  • July 22, 2016
  • StopPress Team
EMANZ and CAANZ PresCom to merge

EMANZ (the Experiential Marketing Association of New Zealand) is set to merge with CAANZ PREScom (PR, Social and Experiential Committee) after six months of discussions in a bid to help future-proof the experiential industry.

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From 12 floppy disks to connected fridges: Countdown celebrates its 20-year online shopping journey

  • Brand
  • July 22, 2016
  • Erin McKenzie
From 12 floppy disks to connected fridges: Countdown celebrates its 20-year online shopping journey

A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.

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