Close

Got a story? Email editor@stoppress.co.nz

You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs—UPDATED

  • Media
  • May 3, 2016
  • Holly Bagge
You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs—UPDATED

Last year, Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.

Read more

Molenberg sets up shop, launches sandwich competition

  • Advertising
  • May 3, 2016
  • StopPress Team
Molenberg sets up shop, launches sandwich competition

In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have lost a few fans. But Molenberg and Special Group aimed to win some back by opening up a temporary dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.

Read more

An injection of reality TV: MediaWorks to replace Four with Bravo

  • Media
  • May 3, 2016
  • Damien Venuto
An injection of reality TV: MediaWorks to replace Four with Bravo

When news broke of Hilary Barry’s resignation on Friday night, many reports indicated that the media company’s chief executive Mark Weldon would have found it frustrating given that he was poised to make a major announcement on Tuesday. Well, Tuesday has arrived, and despite the chaos encircling MediaWorks, it has still delivered its "big" news. This morning, MediaWorks sent out a release to the media confirming that it had signed a joint venture with NBCUniversal International Networks, which will see channel Four transformed into Bravo by July 2016.

Read more

Comvita makes a beeline for virtual reality

  • Technology
  • May 2, 2016
  • Holly Bagge
Comvita makes a beeline for virtual reality

New Zealand-based global healthcare brand Comvita has harnessed the power of virtual reality to give Kiwis a glimpse of how it sources its Manuka honey. And recently, StopPress' Holly Bagge whipped on the headset to give the experience a go.

Read more

Should the industry still report ad spend figures? Have your say

  • Survey
  • May 2, 2016
  • StopPress Team
Should the industry still report ad spend figures? Have your say

Earlier this year the Advertising Standards Authority announced they would not be releasing the annual advertising revenue figures, making it unclear how much money was spent on advertising last year. At Stoppress we are interested to tap the mood of the market with respect to reporting advertising revenue. Does anyone care and, if so, what should be measured?

Read more
topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there ...
The Indies
The Indies
Over the course of this series of articles, ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the ...
Up Country
Up Country
In conjunction with News Works, the Up Country ...
Future Tense
Future Tense
In a new series, StopPress talks to a ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, ...

Inside the gigantic multi-layered NZ Olympic Committee campaign

  • Advertising
  • April 29, 2016
  • Holly Bagge
Inside the gigantic multi-layered NZ Olympic Committee campaign

While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels running this promotional beast.

Read more
news

Vice throws more weight behind Kiwi arm

Vice is now producing around five times as much local content than it previously did. So, Damien Venuto sits down with its New Zealand head ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at 09 966-0998 to advertise in StopPress.

View Media Kit