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Number One Shoes finds a retail fit in Ogilvy

  • Account moves
  • July 3, 2015
  • Damien Venuto
Number One Shoes finds a retail fit in Ogilvy

Ogilvy has added to its retail portfolio by penning the Number One Shoes brand into its ledger. StopPress understands that there was no pitch involved in the account changing hands, and that Ogilvy and Number Shoes came to an agreement independently. Number One Shoes previously serviced its marketing and comms in-house, and this means that the change will lead to some redundancies at the business.

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The brand and the fury: how Kiwi companies deal with the angry social media mob

  • Social media
  • July 2, 2015
  • Holly Bagge
The brand and the fury: how Kiwi companies deal with the angry social media mob

Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with 'passionate' followers a potentially stupid question: have they ever felt like they've been bullied online?

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Mapping the good: new tech tracks where socially responsible consumers spend their dollars

  • July 2, 2015
  • Elly Strang
Mapping the good: new tech tracks where socially responsible consumers spend their dollars

Many studies have proven that consumers care more than ever about a brand’s social responsibility when shopping, but businesses are still tentative over whether being sustainable has monetary gain. Conscious Consumers wants to show businesses how highly shoppers value ethical companies with the Good Spend Counter. The Good Spend Counter is a way for consumers to show the causes they support through both an app and a website.

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Vodafone launches online safety guide, tugs at parents' heartstrings in campaign video

  • July 2, 2015
  • Damien Venuto
Vodafone launches online safety guide, tugs at parents' heartstrings in campaign video

Modern parents are at times ill-equipped to face these challenges—such as cyber bullying, screen addiction, inappropriate selfies and unsavoury browsing—in that they have no prior experience in dealing with issues like these. They are essentially new challenges for a new generation of parents. So, given the treacherousness of the online landscape, Vodafone has in conjunction with NetSafe and The Parenting Place launched a new suite of services that help parents navigate their way through some of these challenges. At a press even hosted at the Vodafone headquarters in Auckland today, Vodafone consumer director Matt Williams unveiled Digi-Parenting.co.nz, an online hub of articles, videos and printable guides offering practical advice for parents in the digital age.

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Yahoo launches in-stream native ad offering, gives selected brands the keys to its homepage

  • Digital advertising
  • July 2, 2015
  • Damien Venuto
Yahoo launches in-stream native ad offering, gives selected brands the keys to its homepage

Self-service is common in supermarkets, petrol stations and at buffet restaurants, but not so much when it comes to producing content marketing pieces for publishing on a major website. And yet, this is exactly what Yahoo has been facilitating to certain selected clients over the last few months through the beta version of its new native ad in-feed platform that will soon be made available to the wider market. PLUS: a look at how Yahoo will stop unsavoury ads from making it onto its homepage.

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Young & Shand focuses on the suffering of ad folk for Semi-Permanent promo

  • July 1, 2015
  • StopPress Team
Young & Shand focuses on the suffering of ad folk for Semi-Permanent promo

For this year's edition of the Semi-Permanent speakers' event, Young & Shand has developed a slightly depressing campaign that looks at how over-worked creatives in the ad industry are. Showing scenes of the late-night activity going on in the offices of Saatchi & Saatchi, DDB, FCB and Colenso BBDO, the promotional video encourages creatives to remember to nurture their tired brains.

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Beautiful beer: Garage Project's alcoholic art--UPDATED

  • July 1, 2015
  • Holly Bagge
Beautiful beer: Garage Project's alcoholic art--UPDATED

Wellington-based craft beer brewery Garage Project has grown from humble beginnings since Pete Gillespie, brother Ian Gillespie and Jos Ruffel started out in 2011 using a 500 litre “glorified home brew kit” to moving to a 2000 litre tank and say a large part of their success is not just the quality of the beer, but also its unique branding approach, hiring different artists to design the labels for individual beers. The brewery has also been a frontrunner in the canning of its craft beer, much to the scepticism of some. But it has worked. Demand is strong, and over 140 beers later, a slew of awards and a team that’s grown from three to about twenty, it’s showing no signs of slowing down yet.

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CAANZ unveils two IPA courses, aims to improve marketers' negotiating prowess at the executive table

  • June 30, 2015
  • StopPress Team
CAANZ unveils two IPA courses, aims to improve marketers' negotiating prowess at the executive table

Last night, at an event hosted at the Pullman Hotel, CAANZ kicked off its partnership with its UK counterpart, the Institute of Practitioners in Advertising, by introducing two new courses to the local market: The IPA Effectiveness Test and the IPA Commercial Certificate (CAANZ also plans to release a third paper focused on search marketing before the end of the year). And CAANZ chief executive Paul Head says that these courses are designed to improve the ability of marketers and agency type to contribute to meaningful conversations around the executive table.

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