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Bauer eyes millennial girls with launch of MissFQ

  • Media
  • May 23, 2016
  • Damien Venuto
Bauer eyes millennial girls with launch of MissFQ

With the decline in print, there are very few mainstream publications left targeted at millennial girls. However, Bauer is now looking to change that with the launch of online title MissFQ, an extension of its Fashion Quarterly brand. And as part of its launch strategy, Bauer has brought on influencer India Yelich-O'Connor (Lorde's younger sister) as the first of many guest editors.

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Freddie Coltart and Matt Williams join Colenso; FCB puts their awards on Trade Me to fund farewell gift—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 18, 2016
  • StopPress Team
Freddie Coltart and Matt Williams join Colenso; FCB puts their awards on Trade Me to fund farewell gift—UPDATED

StopPress understands that creatives Freddie Coltart and Matt Williams have resigned from FCB and will be joining Colenso BBDO. During their time at FCB, the pair were involved in a host of award-winning campaigns, which picked up metal on both the local and international awards circuit. However, rather than holding onto these trophies for sentimental reasons, FCB has instead decided to sell them on Trade Me in a bid to raise funds for the pair’s leaving do.

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MediaWorks spruiks season 5 of The Block NZ

  • Advertising
  • May 18, 2016
  • StopPress Team
MediaWorks spruiks season 5 of The Block NZ

MediaWorks followed up the announcement of the new season of The Block NZ with a campaign launch on Sunday night, drawing attention to the ‘battle of the sexes’ premise underpinning this edition of the show.

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