Today the Flag Consideration Panel announced the shortlist of the flag designs consisting of four, which eligible voters will rank in the first binding postal referendum later this year. Twitter responses on the matter range from ambivalent, to angry and some of them are, from our view, quite funny. The somewhat heated responses reminds us of other flag designs and national symbols which people loathed to begin with before they became beloved national icons. We take a look at a few examples after sharing some of our favourite tweets on the shortlisted designs.
Marketing, advertising & media intelligence
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Burger King, the New Zealand Fire Service, Icebreaker and James & Wells bask in the limelight on the first day of spring.
22 jobs to go at NZME following Pacific Magazines' decision to drop local versions of two mags—UPDATED
Pacific Magazines has confirmed that the Kiwi iterations of New Idea and Girlfriend will be discontinued and that it will not have any staff on the ground in New Zealand. And this has led to NZME serving termination notices to seven contractors and 15 staff.
Future Tense: Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale
Icebreaker has released a new ad called ‘Live wild. Be wild’, which is part of a larger campaign to be launched in New Zealand in the next six months. And as usual (and as has worked for it) the brand has again effectively emphasised a connection to nature.
As is often the case with cancer, the sufferer's chances of recovery are drastically increased by early detection of the disease. However, when it comes to prostate cancer, many men tend to have inhibitions about having the rectal examination necessary to check for prostate abnormalities. For this reason, not-for-profit organisation Blue September has released a confronting message for its 2015 campaign that encourages men to "man up and give prostate cancer the finger".
Napier, Nelson, New Plymouth and (North) Palmerston? Jetstar promotes its latest regional routes after seeking advice from its Facebook fans--UPDATED
Jetstar introduced its new flight destinations today after running a Facebook-based campaign where it uploaded videos of its regional tour and asked its Facebook fans for advice on which activities to partake in in each destination.
Orcon, Slingshot and Flip will come under the creative direction of a single agency, following confirmation that Rapp will take over all three brands. This move brings an end to Orcon's partnership with Contagion, Slingshot's with Mr Smith, and Flip's with Sugar & Partners, and it will also see the PR responsibilities associated with each of the ISPs also redirected to the DDB offices as Mango takes over.
OMD Group vacated its College Hill premises, its home for over a decade, to shift into a stylish new office space in Mt Eden. Here’s the lowdown on the new space and the thinking behind it.
TVNZ’s news department has been basking in impressive ratings in recent months. And Matt McLean has been part of the reporting and presenting team for around seven years, moving between Close Up, Breakfast and One News. The 28-year-old shares his love of Buzzfeed quizzes, pop music and TJ Perenara.
As Auckland grows, so too does Auckland Transport (AT), the body in charge of the city's public transport. Since it sprung from the loins of the Super City in 2009, it has, understandably, been focused more on operational improvements than commercialising its assets. But that's set to change with AT consolidating its outdoor advertising and signing a nine year contract with Ambient Group, which was acquired by the soon-to-launch QMS Media back in May for an undisclosed sum.
It isn't difficult to find someone making a negative comment about Sky TV's service on social media. The broadcaster is a proverbial punching bag, with shots regularly flying in from Kiwis across all the available channels. And yet, despite the continuous stream of negativity, Sky's revenue and profits continue to rise at a time when digital disruption is cutting a huge chunk out of the profitability of the other broadcasters.
The wine was flowing, the room was humming and the shutter was clicking at the NZME photobooth during last night's TVNZ-NZ Marketing Awards. Check out the glamour shots.
Might and magic: Chorus' Gigatown reigns supreme at TVNZ-NZ Marketing Awards, Foodstuffs' Jules Lloyd-Jones takes top individual honour
Almost 800 people filled The Great Room at The Langham last night to celebrate the best in the marketing business at the 24th TVNZ-NZ Marketing Awards. And Chorus’ Gigatown campaign, which effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer and generated millions of dollars of media value for the brand, took the big one, with Jules Lloyd-Jones from Foodstuffs named as the marketer of the year.
Social media might seem as easy as publishing a varied assortment of brand-related material onto a profile. But, after a chatting with a few Kiwi brands doing it well, Joshua Riddiford discovered that it's harder than it looks.
The son guiding the father: The Wireless editor takes a more central role as Radio New Zealand restructures digital teams
Since its inception in 2013, Radio New Zealand's (RNZ) digital brand The Wireless has grown quickly, attracting a new audience of readers that were largely disconnected from the legacy structures of the state broadcaster. This upward trajectory has seen the website's average audience climb from 700 daily users last year to 3,000 this year. And the RNZ executive team is now hoping to spread this success across all its digital properties with the appointment of The Wireless editor Marcus Stickley as the digital features editor. PLUS: digital teams restructure, a tale of two Tobys and a new RNZ website on the cards.