As a rule, humans don’t like change. And the outcry following the recent departure of Hilary Barry from MediaWorks once again reiterated this point. However, if there's one thing we can learn from the Batman franchise, it's that mourning periods eventually come to an end.
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Last year, Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.
Yes, the above image is of All Black Ben Smith's Adidas boot exiting a Harraways instant oats packet.
Thumbs up to Paper Plus, Co-operative Bank and NZ Olympic Committee.
In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have lost a few fans. But Molenberg and Special Group aimed to win some back by opening up a temporary dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.
When news broke of Hilary Barry’s resignation on Friday night, many reports indicated that the media company’s chief executive Mark Weldon would have found it frustrating given that he was poised to make a major announcement on Tuesday. Well, Tuesday has arrived, and despite the chaos encircling MediaWorks, it has still delivered its "big" news. This morning, MediaWorks sent out a release to the media confirming that it had signed a joint venture with NBCUniversal International Networks, which will see channel Four transformed into Bravo by July 2016.
Dentsu Aegis is continuing its global expansion with the launch of its ninth network brand and lifestyle agency MKTG, formed out of three existing agencies.
New Zealand-based global healthcare brand Comvita has harnessed the power of virtual reality to give Kiwis a glimpse of how it sources its Manuka honey. And recently, StopPress' Holly Bagge whipped on the headset to give the experience a go.
New Zealand Trade and Enterprise and Samsung are taking international buyers of New Zealand wine back to the beginning with a virtual reality wine tour, showing off the country's landscapes and what they have to offer the food and drink industry around the world.
Earlier this year the Advertising Standards Authority announced they would not be releasing the annual advertising revenue figures, making it unclear how much money was spent on advertising last year. At Stoppress we are interested to tap the mood of the market with respect to reporting advertising revenue. Does anyone care and, if so, what should be measured?
While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels running this promotional beast.
Teenage boys aren't known for showing affection toward their mothers, but Paper Plus has worked out a way to get more than just a grunt out of them. To celebrate Mother's Day it teamed up with FCB to encourage Kiwi kids to say it with a book, and tell their mums how much they love them.
Mastermind is set to return to screens on Sunday, with many Kiwi viewers expected to tune in. And with a new Mastermind game, TVNZ is letting the audience do more than just yell at the screen.
NZME is building Olympic hype, and adding to its online video collection, by challenging the common misconception that women don’t care about sport in a new series She's got Game.