Earlier this month Sky updated its Sky Go App, a move that connects customers with Sky Go on the go, with the addition of catch up TV, box sets and on-demand content on mobile and tablet. We talk to chief product and technology officer Julian Wheeler about how business is going, and what else Sky has to roll out in the next 12 months as it moves forward from a linear TV model and into an expansive network across multiple screens.
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NZ Post is set to increase its prices, so what does this mean for businesses reliant on its services to reach customers? We speak to magazine publishers, the Marketing Association and members of the banking industry to hear how the increase will affect them – and their customers.
Energy Online has launched its winter campaign featuring a new character – a bloke called Steve who delights in taunting his neighbourhood with summertime vibes during winter.
Adshel New Zealand has announced the launch of Adshel Live Unbundled, a new offering that breaks up its digital packs in the hope of more buying and creative flexibility across the Adshel Live network.
Just as the marketing industry is changing, so too are the TVNZ-NZ Marketing Awards. The Sector awards, which recognise the best-in-breed marketing within specific industry categories, remain unchanged, but we have added two new Excellence awards – Best In-House Marketing and Long-Term Agency Partnership – and changed some other awards (Best Collaboration, Best Internal Marketing Strategy and Best Purpose-Driven Marketing Strategy) to reflect some of those industry shifts. Think your results stand out? Here's the thinking behind the changes and what the judges are looking for.
Clemenger Group New Zealand has announced that Craig Whitehead has resigned as chief creative officer of 99, effective at the end of June.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Give the brand a seat at the top table: Interbrand's Andrew Barron on defining one coherent growth idea
Interbrand has a new managing director in Andrew Barron and while he settles into his new role, we speak to him about the importance of taking the brand out of the marketing department.
Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.
‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.
The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is serving up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.
Sky TV is giving audiences a taste of the drama in its line-up with a dramatic 'Poisoned Chalice' campaign by DDB.
With all 12 stars announced, the promotional videos for MediaWorks' Dancing With The Stars were released this week featuring a dance-off between the competitors. StopPress speaks to executive creative director Ant Farac about how it's given the show a new look for this season.
Lightbox and Spark PR & Activate have given Suits a Kiwi twist by creating a local version of the American TV show to promote the arrival of its new episodes.
March saw another great selection of new ads but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it's Cadbury with its latest 'There’s a glass and a half in everyone' spot.