TVNZ has confirmed it is entering into consultation with its staff in relation to proposed changes that will see an overall reduction of roles in its media operations and news teams.
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Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of FCB's Schoolhouse and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
NZME managing editor Shayne Currie takes a short break from captaining the ship to chat to StopPress about the state of news media.
While most VR games ask users to lose themselves in the experience, FCB’s latest creation for NZ Fire Service makes doing so a life or death situation. We talk to FCB’s Matt Barnes, lead creative for the Escape My House project on how the technology's immersive realism can help change behaviour for good.
Three years, ago, Grant Hyland founded the digital media services company KBR Digital and recruited digital planner Lucy Columbus as his first hire. Since then, the team has expanded to nine. And they believe there's still more to come.
March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.
Federation has added global animal health company Zoetis to its client list following a three-way pitch.
Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.
While publications here and abroad have canned their comments section, Stuff has decided to continue fighting the trolls. Editor Patrick Crewdson explains why.
A round of applause to Headfirst, Pedigree and G-Shock New Zealand.
Google Shopping has recently launched into New Zealand and the significantly lower price to advertise may put smaller Kiwi businesses ahead. (Corrections have been made to this story).
Interactive advertising is continuing its upward trajectory, generating more than $890 million for the full year in 2016 and more than $244 million in the fourth quarter, according to the latest IAB/PwC Online Advertising Report.
Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand's independent publishers.
G.J. Gardner Homes is on a mission to make the home-building journey more enjoyable in its first campaign by 99’s content production unit, The Workshop.