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Exit interview: Livia Esterhazy

Following news of her resignation, departing Clemenger BBDO managing director Livia Esterhazy sits down for a chat about working in adland, overcoming failures and the ...

Electric Kiwi's Luke Blincoe on backing The Project, getting New Zealanders to think about energy and running a feisty challenger brand

  • Marketing
  • February 17, 2017
  • StopPress Team
Electric Kiwi's Luke Blincoe on backing The Project, getting New Zealanders to think about energy and running a feisty challenger brand

Electric Kiwi was this week confirmed as the broadcast partner of The Project, which will be hitting local TV screens for the first time on 20 February. This announcement also coincides with a significant staff change at the energy startup in the appointment of power company veteran Luke Blincoe as chief executive. We caught up with the new recruit to find out how the business is doing and why he's decided to back MediaWorks' experimental current affairs show.

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Engaging the masses: How Mind Over Money is an example of what brands should be doing and how Ruckus is helping them do it

  • Advertising
  • February 16, 2017
  • Erin McKenzie
Engaging the masses: How Mind Over Money is an example of what brands should be doing and how Ruckus is helping them do it

Money is not an easy subject for many to talk about but with a mission to help Kiwis be better with their finances, Kiwibank put it front and centre in its new show Mind Over Money. And bringing it to life is Nigel Latta and his colleagues at Ruckus who we spoke to about 'humanising' money and helping brands break away from conventional TVCs.

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Ziera gets a foothold on feminism with its 'unstoppable women' campaign

  • Advertising
  • February 14, 2017
  • Bri Tither
Ziera gets a foothold on feminism with its 'unstoppable women' campaign

With one of the largest recorded women’s marches against Donald Trump taking place only a matter of weeks ago, it seems that 2017 could be the year of progressive feminism. Jumping on board with this idea, New Zealand-owned Ziera Shoes has launched a campaign titled ‘Unstoppable’, via 99, that promotes empowerment and strength amongst women globally.

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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Val Morgan unveils new measurement tool, increases cinema audience insights

  • Advertising
  • February 14, 2017
  • StopPress Team
Val Morgan unveils new measurement tool, increases cinema audience insights

Measurement of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to attract additional ad spend, with the outdoor and TV industries already paying attention to responses of their viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.

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ANZ aims for the feels as it announces continued support of Auckland Pride Festival

  • Advertising
  • February 13, 2017
  • Damien Venuto
ANZ aims for the feels as it announces continued support of Auckland Pride Festival

ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded 'GAYTM' campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.

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