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Aamplify Partners: "Rumours about our demise are grossly exaggerated and untrue"

  • Advertising
  • August 17, 2018
  • StopPress Team
Aamplify Partners: "Rumours about our demise are grossly exaggerated and untrue"

Aamplify Partners managing partner Samuel Williams says reports the agency has shut its Auckland offices' doors are exaggerated.

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Deck the walls: grab yourself a thing of beauty at this weekend's MAGS Art Show

  • Art for good
  • August 17, 2018
  • StopPress Team
Deck the walls: grab yourself a thing of beauty at this weekend's MAGS Art Show

Over the past four years, the MAGS Art Show has developed a reputation as a well-curated art event showcasing some of the country’s finest painting, photography and sculpture. StopPress' parent company ICG is a sponsor of the event, which is taking place this weekend, and this year you’ll have the opportunity to view more than 1,000 artworks from emerging and established New Zealand artists and from the top Mt Albert Grammar art students.

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StopPress + Zavy Social Scoreboard rundown

  • Advertising
  • August 17, 2018
  • StopPress Team
StopPress + Zavy Social Scoreboard rundown

Following the launch of the Zavy and StopPress Social Scoreboard in June – featuring the social media performance of New Zealand's top 25 traditional media advertising spenders – Zavy shares some insights into the action over the last couple of months.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Cinderella and a pair of slippers: Peter Field and Les Binet talk success in a multichannel world
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Cinderella and a pair of slippers: Peter Field and Les Binet talk success in a multichannel world

Earlier this month, Peter Field and Adam & Eve/DDB head of effectiveness Les Binet touched down in New Zealand with the truth about effectiveness in a changing media landscape on their minds. Prior to their presentation to local media and advertisers, StopPress sat down with the pair to hear how TV remains the foundation for brand building while other mediums act as support.

People buy experiences, not just products: StopPress’ top takeaways from Adobe's Symposium

  • Advertising
  • August 17, 2018
  • Erin McKenzie
People buy experiences, not just products: StopPress’ top takeaways from Adobe's Symposium

This week, Sydney's Darling Harbour was taken over by the marcomms industry as Adobe hosted its Symposium where marketers, creative professionals and luminaries shared the latest strategies for bringing together creativity and data to transform and deliver incredible experiences. As Adobe’s masterminds took to the stage alongside the masterminds of brands from Australia and around the world, referred to here as ‘experience makers’, we pulled out some of their top takeaways.

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