Paint manufacturer Dulux has appointed Assignment Group to work on its creative account in the local market.
Marketing, advertising & media intelligence
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Are demographics dead? Which trends matter? How do we connect in a fragmented world? And where has the attention gone? Four media bigiwigs will strive to answer these and other pressing questions as they assemble for the AUT Media Lab on 26 October. (This post is brought to you by the Commercial Communications Council).
Mike Pero Real Estate showcases New Zealand with chief executive's motorcycle trip for its latest TVC.
Fairfax Media launches a digital energy business to help reduce customers electricity costs.
It's become the watercooler show of the moment, sparking conversations around the country. We chat to MediaWorks ECD Ant Farac about what he's done over the last few months to help squeeze the show into the public consciousness.
A round of applause for ASB, Hallenstein Brothers and Les Mills Fight Night.
Vodafone has brought together Sky, free-to-air TV and app-based entertainment services such as Netflix in the country's first cloud-based TV platform. Consumer director Matt Williams talks about giving audiences what they want, when they want it and moving TV into the future.
With a live feed coming from a historic house known for spooky sightings, M&M's is stuffing your candy full of ghosts for Halloween in a campaign via Colenso BBDO.
With Collective and ASB are using Kiri, the 'True Rewarden', to help Kiwis rediscover the True Rewards programme.
Summer may be here but Hallenstein Brothers has chosen to soak up the sun in Africa alongside the wildlife in the lastest of its ads featuring suited-up models where no suit has gone before.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year? This year’s international judge Chris Baker answers the big questions swirling around the Effies.
For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview and find some timeless advice.
Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.
A series of sturdy fighters, preparing for the fight ahead, stoically stare at the camera while slipping coins into their gloves in this year's spot promoting the annual Les Mills Fight Night, which raises funds for Cure Kids NZ.