Take a first look at Toyota's new Hilux ad by Saatchi & Saatchi.
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New Zealand Direct Marketing Awards: JustOne, Colenso BBDO, Chemistry Interaction and FCB lead the finalist pack
With the finalists announced today, this year's edition of the Direct Marketing Awards will again see the nation's agencies slog it out on awards night for metal.
Dentsu Aegis Network's global media investment arm, Amplifi, has expanded into the local market with Richard Pook taking the reins.
The Great StopPress 'Year in the Rear': our take on 2016—and the final week to vote for your favourites
A shotgun for your influence: magazine brands, social media stars and the battle for paid #authenticity
Xero’s global director of media, Patrick MacFie, doesn’t hide under a PR blanket, openly admitting that Xero has made some content screw-ups along the way. But none of these have yet dissuaded the company from taking the DIY approach to producing its creative campaigns. So what makes this added—some might say unnecessary—risk worth it?
StopPress readers' picks of 2016: the mannequin challenge, Tokyo Dry, Kevin Roberts and My Food Bag in the mix
Last year, StopPress collated some of the standout moments of 2016 in the annual 'Year in the Rear'. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.
In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
Building supply specialist ITM has launched its new app by challenging builders to catch the biggest virtual fish in a VR ‘ITM Go Fish’ competition via JustOne.
We all (hopefully) know the drill to ‘drop, cover, hold’ in the event of an earthquake, but what about in the risk of a deadly tsunami? Civil Defence director Sarah Stuart-Black discusses the story behind their latest pithy catchphrase ‘Long or Strong, Get Gone’, and why post-Kaikoura earthquake was the best time to launch it.
Nielsen has kicked off the year by announcing its Digital Ad Ratings service is now commercially available in New Zealand, following a local trial last year and its international release in 2011. We spoke to Nielsen New Zealand director Tony Boyte about how it’s set to change the digital game by enabling advertisers to compare digital audiences to those of TV.
Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.
As the new year kicks off, we revisit 2016 one last time to congratulate The Warehouse for its November 2016 Ad Impact Award win with ‘Get that Christmas Feeling’.
Fewer than three percent of trade roles are occupied by women; Destination Trades is on a mission to change that
Aucklanders may have seen billboards pop up encouraging women to get into construction trade, but they aren't just an ads for jobs. As founder and CEO, Christina Rogstad discusses, they're part of a wider effort to change perceptions about construction trades and show women that it doesn’t have to be a male-dominated industry.
RNZ's latest piece of digital innovation is putting listeners' voices to air through a self-recording app called VoxPop.
NZTA, The Warehouse and Warehouse Stationery enjoy a bright start to 2017.
No doubt to the joy and relief of some parents, the start of the new school year is just on the horizon. So as kids and students start compiling their 'back to school kits', some brands are making the most of the country’s stationery and lunchbox fervour.