Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.
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Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.
TVNZ-NZ Marketing Awards 2016: Lana Blair exceeds expectations for Lion, nabs Rookie Marketer of the Year
The Salvation Army launched a campaign today dubbed ‘The Unexpected Homeless’ via NZME and TBWA, leaving NZ Herald browsers struggling to find their way back ‘home’.
Holden New Zealand has released a new TVC for its Colorado, dubbed ‘Tow Truck’ via Special and Fish, featuring a hero who uses his vehicle to do a good deed.
Fly Buys has added a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it’s launched a new email approach developed with one-to-one agency JustOne.
New Zealand makes an appearance in a Fedex campaign released earlier this month—and the result isn't all that pretty.
TVNZ-NZ Marketing Awards 2016: Mercury Energy powers to success
The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. ...
FCB has launched its first campaign for Massey University in a bid to attract students for first semester next year and it’s incorporated bold imagery and inspirational words to get its message across.
Bcg2 has been appointed as the main creative agency for New Zealand Opera, taking control of the organisation's digital, radio and print creative. PLUS: find out who previously had the account, and take a look at some of the award-winning work NZ Opera has produced in the past.
The 2016 NZ Effie Award finalists have been announced by CAANZ after a panel of 150 industry judges narrowed down the entries to a shortlist of 102 across 17 categories.
TVNZ has dubbed Duke its 'innovation station' – a place where it can experiment with unconventional programming and scheduling decisions in a bid to attract a younger audience. We chat to the channel's programmer Ed Kindred about what this means and what he's doing differently. PLUS: a look at how many Kiwis tuned into the Paralympics this year.
Grand Designs has launched a new campaign ahead of its premiere of season two this Sunday on TV3, and this time it’s taken inspiration from New Zealand’s great outdoors.
You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.