TBWA\ adds a couple more creatives to the coterie

  • Advertising
  • February 22, 2013
  • StopPress Team
TBWA\ adds a couple more creatives to the coterie

It's all go at TBWA\ at the moment, with Todd McLeay set to step into the big shoes of Dave Walden soon and Toby Talbot set to take over from Andy Blood in March. And, following on Steve Kane's shift, it's added two more DDB scalps, with Lisa Fedyszyn and Jonathan McMahon joining as creative directors. 

 

The duo worked at Colenso BBDO before shifting across to DDB during Talbot's reign. The pair are also closely linked with the local branch of AWARD school (Fedyszyn and McMahon both graduated from the Melbourne AWARD School back in 2002). 

Eleven PR's Kelly Bennett says an official release about the news is planned for Monday. 

  • Keep an eye out for an interview with Andy Blood in the soon-to-be-released March/April edition of NZ Marketing. 

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Moving on from a 'glorified PDF': Goodfolk's Benn Winlove on reshaping the digital face of Fidelity Life

  • Brand
  • September 21, 2017
  • Erin McKenzie
Moving on from a 'glorified PDF': Goodfolk's Benn Winlove on reshaping the digital face of Fidelity Life

With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client's willingness to listen to its agencies and the agencies' willingness to understand their client.

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