Stone switches sides, joins Telecom's connection crusade

  • Marketing
  • September 13, 2012
  • Ben Fahy
Stone switches sides, joins Telecom's connection crusade

The news that Andrew Stone had departed his post at Droga5 came a few weeks back, with consultancy, fishing and family time taking precedence over his position with agency he helped set up with Mike O'Sullivan and Jose Alomajan in 2010. And his consultancy work has taken him back to a client he knows very well from his time as chief executive at Saatchi & Saatchi: Telecom. 

We couldn't get hold of Stone, who incorporated a new company called Two Views on 15 August, when he departed Droga5 and we couldn't get hold of him this time either, but Telecom's head of external media/PR Jo Jalfon confirmed Stone was on the books as a consultant "and is taking a wide ranging look at how Telecom could better connect with its customers".

Droga5 recently launched an interesting—and fairly brave—digital campaign called Why Telecom, which aims to answer a whole lot of curly questions from customers (who, with a hat-tip to the Telecom of old, were turned into animals) and this project, along with the recent Tommy & Boris campaign, certainly fit into the 'better connecting with customers' philosophy that chief marketing officer Jason Paris is obviously committed to. 

Speaking of Droga5, it has also been working with Fairfax on the campaign for the Creative Spirit programme, which comms manager Nicola Igusa says will be running across Fairfax's print and digital platforms. But there's still no word on a replacement for Y&R, which resigned the Fairfax ad network account recently. 

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