Movings/Shakings: 8 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 8, 2013
  • StopPress Team
Movings/Shakings: 8 October

Martins markets Kordia
​Kordia has recruited Justine Martins as its new marketing manager. Martins has extensive experience in the UK where she was a corporate marketing manager in the investment banking industry. She was most recently a senior marketing consultant at Vodafone.

Want fries with that?
Burger King owner Antares Restaurant Group has hired James Woodbridge as general manager of marketing. He is the former vice president and chief marketing officer for McDonald's Europe-West and has 23 years' experience in the quick service restaurant and video games industries. The Aucklander is returning to New Zealand after nine years away.

One for Trio
Terri Heard is joining Trio Communications as an intermediate consultant. She holds a Bachelor of Communications and a Diploma of Professional Writing and Editing, and is the former PR coordinator for Melbourne welfare agency Brotherhood of St Laurence.

GeoOp locates new marketer
Cloud workforce management firm GeoOp has hired Tim McFarlane as its chief marketing officer. He was with Vodafone since 2005 and has been based with that telco in the UK since 2010. He has been responsible for enterprise go-to-market initiatives across Europe and launches of cloud fixed and mobile propositions.

Leanne Graham, who was named chief executive in February, says McFarlane’s international marketing experience will be valuable asset to the GeoOP team.

"Tim is skilled in both strategic planning and on the ground execution,” she says. “He comes to us with extensive global marketing experience including international senior marketing roles with Vodafone. His ability to turn strategy into reality will drive his leadership of the marketing team.”

GeoOp has also appointed Scott La Franchie as its online project marketing manager. He will manage GeoOP’s online marketing team, develop online sales strategies and oversee all online and marketing projects including those on www.geoop.com

Previously he was product manager at internet service provider Orcon. He has also worked for Yellow as online product manager, where he developed its online sales strategies.

Borgman joins the pack at Robber's Dog
Director Daniel Borgman, who studied film at Otago University before attending the Super16 film school in Denmark, has joined Robber's Dog. HIs first film The Man and the Albatross premiered at the Leopards of Tomorrow competition at Locarno in 2008 and his second film screened at Cannes in 2009. His short film Berik was selected for Critics Week at Cannes in 2010.

Call him loyal
Stephen England-Hall is the new CEO of Loyalty New Zealand, joining from social media and technology services company Syncapse. He is also the former CEO of interactive media agency Razorfish UK. He has been responsible for leading strategic partnerships with Fortune 500 clients like Coca-Cola, JP Morgan Chase, Diageo and Reckitt Benckiser.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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